'This is...': Elon Musk praises Apple's ad for AirPods Pro 2 titled 'Heartstrings'. Watch

Elon Musk's endorsement is particularly noteworthy given his past disagreements with Apple.

Apple's latest ad, "Heartstrings," has captured the attention of tech enthusiasts and the general public alike. The ad, which highlights the Hearing Aid feature on the AirPods Pro 2, has received praise from an unexpected source: Elon Musk.

The ad depicts a heartwarming scene of a family gathering on Christmas morning. The father, who appears to have hearing loss, struggles to hear the conversations and laughter around him. However, after putting on his AirPods Pro 2, he is able to hear clearly, thanks to the device's advanced hearing aid feature.

Tim Cook, Apple's CEO, shared the ad on X, writing, "I'm so proud of the many teams across Apple developing powerful technologies that are improving people’s lives. The Hearing Aid feature on AirPods Pro 2 uses your personalised sound profile so you can hear the moments that matter."

I'm so proud of the many teams across Apple developing powerful technologies that are improving peoples lives. The Hearing Aid feature on AirPods Pro 2 uses your personalized sound profile so you can hear the moments that matter. pic.twitter.com/DsGytAUQAR
Tim Cook (@tim_cook) November 28, 2024

In a surprising move, Elon Musk responded to Cook's post with a simple, "This is cool." Musk's endorsement is particularly noteworthy given his past disagreements with Apple.

This is cool https://t.co/OeowXbGYvNElon Musk (@elonmusk) November 29, 2024

The ad has resonated with viewers, with many praising Apple for its focus on accessibility and innovation. One user commented, "Very heartfelt. Actually made me and my wife tear up." Another said, "That's amazing! It's great to see technology being used to enhance lives in such meaningful ways. Kudos to the team."

"Apple releasing a hearing aid version of their headphones is amazing. It will bring down the costs of a quality programmable hearing aid tremendously. Anyone with elderly family members knows how expensive hearing aids are," a third user remarked.

Another user added, "Technology is improving lives in so many ways."

Meanwhile, Elon Musk's response got over nine million views.