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    HomeNewsTrendsTata Coffee used pic of our product, removed logo: Bengaluru food company

    Tata Coffee used pic of our product, removed logo: Bengaluru food company

    The founder of VS Mani & Co says that Tata Coffee plagiarised a picture of a brass tumbler from their website, removed their logo and used it in its own Instagram ad.

    Sanya Jain
    July 21, 2023 / 17:11 IST
    Image tweeted by GD Prasad, founder of VS Mani & Co.

    The founder of a Bengaluru-based company claims Tata Coffee lifted a picture from their website to use in its own ad after removing their logo. GD Prasad, founder of VS Mani & Co. – a company selling packaged South Indian foods and beverages – said that he was taken aback when he came across an ad for Tata Sonnets Coffee on Instagram.

    Moneycontrol has reached out to Tata Coffee for a reaction to VS Mani & Co's claims. The story will be updated once they respond.

    Prasad said he recognised his own company’s product, a brass tumbler, featured in Tata Coffee’s ad. The Tata Group removed VS Mani’s logo from the brass tumbler before using it in the ad, but Prasad said he recognised his own signature product immediately.

    To prove his point, he shared a side-by-side comparison of Tata Coffee’s ad with the brass tumbler as featured on VS Mani’s website, pointing out the similarities between the two.

    “Today, I came across an ad for Tata Sonnets Coffee on Instagram featuring a familiar friend — the VS Mani & Co. brass dawara tumbler. The logo went incognito, but we know our signature product when we see it!” wrote GD Prasad.


    The founder of VS Mani & Co added that it was flattering to see “one of India's largest coffee players take inspiration” from them. “Lately, we've encountered a few copycats, but having Tata Consumer Products join the mix takes it to a whole new level!” he wrote.

    Prasad ended his Twitter thread by clarifying that he took the transgression sportingly and had a good laugh about it. “From our perspective, it's all in good spirits! Here's to celebrating our filter coffee adventures!” he wrote.

    The product in question is VS Mani’s Brass Dawara Tumbler, which retails for Rs 400 on its website.

    Sanya Jain
    first published: Jul 21, 2023 05:00 pm

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