Motorola’s dig at Nothing Phone backfired royally, thanks to Carl Pei

Motorola trolls Nothing Phone (1)

The launch of the hotly-anticipated Nothing Phone (1) generated much interest from tech enthusiasts and a few brickbats from rival companies. Motorola was among those who tried to troll Nothing – but the American phone manufacturer’s attempt at a dig backfired royally, thanks to a one-line tweet from Nothing founder Carl Pei.

It all started with a tweet from Motorola in which the company reminded customers that it has a smartphone in the same price range as Nothing Phone (1).

“When you can have everything, why go for nothing,” Motorola asked in its since-deleted tweet. Their wordplay on Nothing – which is admittedly a brand name that lends itself beautifully to bait – did not find much favour with its target audience.

Backlash against Motorola only grew when Carl Pei – who helped shaped OnePlus into a global phenomenon before launching Nothing – responded to the tweet.

“93 year old brand paying respect to a

93 year old brand paying respect to a <2 year old brand. https://t.co/DR3nQTeubK

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— Carl Pei (@getpeid) July 19, 2022

Nothing Phone (1) launched in India and globally on July 12. The smartphone will set you back Rs 32,999 for the base 8GB/128GB model. The phone’s USP is its design with a semi-transparent back that incorporates LED lighting in a unique way.

The Phone (1) runs Android 12 with Nothing OS on top. It will be available for purchase through Flipkart from 7pm onwards today.