It’s not every day that the 179-year-old Glenmorangie launches a whisky that is “made for mixing". But they couldn’t have found a better person to lead them in a millennial-friendly direction than Dr Bill Lumsden, who is often described as the ‘Willy Wonka of whisky’ and the ‘mad scientist of scotch.’
Dr Lumsden, who joined Glenmorangie in 1995, is known for his pioneering work in wood management techniques and experimentation with casks of various ages.
The whiskies he has created include the Signet, a chocolate malt whisky. Last year, he released the limited edition A Tale of Cake, a whisky finished in Tokaji dessert wine casks that is meant to evoke the joy of biting into a piece of soft, fragrant cake.
Dr Lumsden has also set up Lighthouse, an experimental distillery on the Glenmorangie campus in the Highlands of Scotland in which he to hopes to do even madder things with whisky.