Customer bought 22 iPhone 17s, gold coins, eggs worth over Rs 22 lakh on Instamart: 'Top spender'

Instamart revealed the details of the order in its How India Instamarted 2025 report. (AI-generated image)

Instamart on Monday shared its report on the spending trends of 2025 and revealed that its top spender shelled out over Rs 22 lakh for 22 iPhone 17s, 24K gold coins, and daily necessities such as milk, fruits, and eggs.

According to the platform’s How India Instamarted 2025 report, the unnamed user placed the highest-value cumulative cart of the year, combining big‑ticket gadgets, precious metals, and everyday staples, highlighting how high‑value and low‑value products coexist seamlessly in the 10‑minute delivery economy.

This consumer behaviour mirrors a broader shift in India’s urban shopping habits, where quick‑commerce platforms are no longer restricted to emergency top‑ups but have evolved into full‑stack marketplaces for everything from festival gifting to gadget drops.

The 2025 analysis highlights several record‑breaking patterns: the tiniest cart of the year (a Rs 10 printout in Bengaluru), the biggest single cart (Rs 4.3 lakh on iPhones in Hyderabad), and a deepening reliance on Instamart for both premium and practical buying.

The Instamart report also revealed that a user in Bengaluru tipped delivery partners a remarkable Rs 68,600 this year. The amount is the highest paid by any use in the country.

Instamart’s 2025 trends also position Bengaluru as a top consumer of Korean sauces and late‑night snacks, while simultaneously being one of the fastest adopters of new product categories. But the standout highlight remains its culture of rewarding delivery partners—especially in a year when quick‑commerce played an even more crucial role in household consumption across India.