Here is how Fevicol turned Ronaldo's Coca-Cola controversy into a creative social media campaign

Fevicol's take on Cristiano Ronald- Coca-Cola controversy. Source: Twitter.

Hopping onto the ongoing Cristiano Ronaldo-Coca Cola controversy that is currently the talk of the town, is one of the largest selling brands of adhesives in India, Fevicol, which revealed a creative advertisement across its social media.

The creative text of the post reads, "“Na bottle hategi, na valuation ghatega,” reiterating its promise of unmatched bonding.

Have a look:

Haye ni mera Coka Coka Coka Coka Coka#Euro2020 #Ronaldo #MazbootJod #FevicolKaJod pic.twitter.com/lv6YWrgfxB

— Fevicol (@StuckByFevicol) June 17, 2021

Following this campaign's release,  the internet can't seem to stop applauding the moment marketing move of Fevicol. 

Here are some of their reactions:

Advertising skills and market awareness at its very best

— DravidianSir (@rahul93shukla) June 17, 2021

Even Ronaldo can't move it.#pidilite

— Rishabh Srivastava (@rishabh_id) June 17, 2021

Another masterpiece.

— Aviral Kukreja (@AviralKukreja) June 17, 2021

Brilliant!

— Kushagra Goyal (@kgoyal_26) June 17, 2021

Epic one

— Sunil Agarwal (@sunil_987465) June 17, 2021

The controversy between Portuguese football star Cristiano Ronaldo and Coke unfolded on June 15, when he moved two bottles of Coca-Cola kept in front of him for promotion during a press conference ahead of his team’s Euro 2020 match.

He was heard saying ‘Agua!’,  or 'water' in Portuguese.

Marca reported that Ronaldo’s gesture had a negative impact on Coca-Cola’s stock price, as it dropped 1.6 percent following the incident.

The American company went from being worth $242 billion to $238 billion – a loss of $4 billion, the reports suggested.

Coca-Cola is the tournament’s official non-alcoholic beverage sponsor. The sponsorship deal, signed in 2019 with organisers UEFA, gives the global beverage giant a chance to showcase its brands during the course of this European football championship.