Gen Z shifting from traditional 9-5 jobs, 77% want to be their own boss, start businesses: research

While the report paints Gen Z as the most entrepreneurial generation yet, it also emphasised that age should not be viewed as a barrier to success.

A recent poll by Santander UK has revealed that Generation Z is redefining the traditional career path by prioritising entrepreneurship over conventional 9-to-5 jobs. The survey, which examined the career aspirations of young people, found that three-quarters of Gen Z are aiming to "be their own boss," signalling a clear shift away from long-term employment with established firms.

The report highlighted that 77 percent of Gen Z respondents expressed confidence in their ability to start and run a successful business, with 39 percent believing they could manage this solely via their smartphones. This underscores the generation's strong reliance on digital tools and platforms, which have become integral to business operations in the 21st century.

The survey also explored generational differences in entrepreneurship. Half of the respondents agreed that Gen Z and millennials have a distinct advantage in starting businesses because they were raised in the digital age. This contrasts with Generation X and Baby Boomers, of whom 34 percent felt that their opportunities to establish businesses were limited by societal pressures to follow traditional education and career paths.

Sam Jones, founder of Gener8 and a star on "Dragon’s Den", commented on the trend, stating, “Gen Z is proving to be the most entrepreneurial generation yet, and it's no coincidence. Unlike previous generations, they've grown up fully immersed in the digital age, where information, tools, and global connections are just a click away. This constant exposure has fostered a mindset that values innovation and agility."

Santander UK's CEO, Mike Regnier, noted that while digital skills play a key role in Gen Z's entrepreneurial ambitions, the fundamental qualities for success—such as passion, curiosity, and the desire to create something meaningful—are not confined to any particular age group. "Entrepreneurship is driven by passion, curiosity, and the desire to create something meaningful. Some develop these attributes early on, while others may discover a business drive later in life," Regnier remarked.

The findings from the study come amid rising applications for Santander’s entrepreneurial awards. This year alone, more than 850 businesses applied, with Gen Z entrepreneurs comprising two-thirds of the applicants. The 100 shortlisted businesses represent diverse sectors, including healthcare, sustainability, artificial intelligence, and technology.

While the report paints Gen Z as the most entrepreneurial generation yet, it also emphasised that age should not be viewed as a barrier to success. The rise of entrepreneurship across all generations signals an ongoing shift in career aspirations, with digital technology continuing to be a crucial enabler for future business leaders.