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Shiv Nadar University Delhi-NCR brings on-board Prof. Pradeep Chintagunta as advisory council member for School of Management & Entrepreneurship

March 31, 2022 / 09:24 PM IST

Greater Noida: March 31, 2022: Shiv Nadar University Delhi-NCR, India’s leading interdisciplinary and research-focused university, has announced that Dr. Pradeep Chintagunta from The University of Chicago Booth School of Business has come on board as member of the advisory council of its School of Management & Entrepreneurship (SME). Prof. Chintagunta is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at Chicago Booth. Shiv Nadar University is recognized as an ‘Institution of Eminence’ (IoE) by the Government of India.

Dr. Bibek Banerjee, Dean of SME, Shiv Nadar University Delhi-NCR, said: “We are delighted to welcome Dr. Pradeep Chintagunta to the Shiv Nadar University community. With his vast experience and impactful scholarly contributions to marketing science, Dr Chintagunta is a globally renowned academic visionary who will mentor our institution to elevate the standards of research in general. Shiv Nadar University’s School of Management has a vision to focus its academic position in exemplifying the future of management research, especially in the context of the unfolding digital revolution. Furthermore, Dr. Chintagunta’s deep expertise in development marketing – studying the role of marketing in economic development, especially among small businesses and entrepreneurial enterprises – is central to SME’s mission.”

Dr Pradeep Chintagunta joins other distinguished academics in SME’s Advisory Council that includes Dr. Rangarajan ‘Raghu’ Sundaram, Dean of New York University’s (NYU) Stern School of Business; Dr. Shekhar Chaudhuri, former Director of IIM-Calcutta; and Dr. Rishikesha Krishnan, Director of IIM Bangalore. Until recently, Dr Srikant Datar, Dean of Harvard Business School had also served in SME’s Advisory Council for a decade. The Advisory Council supports the University’s efforts toward building future-focused strategies around research, teaching and learning, curriculum and methodology in Management and Entrepreneurship.

Dr. Chintagunta is on the advisory editorial boards of Marketing Science, Quantitative Marketing and Economics and the Journal of Marketing Research. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, the International Journal of Research Marketing, the Journal of the American Statistical Association, and the Journal of Econometrics. In addition to being a finalist for the O'Dell award in both 1996 and 2001, Prof. Chintagunta is the recipient of the Hillel J. Einhorn Award for Excellence in Teaching and has been named one of the Chicago Booth's top professors by BusinessWeek.