Bachchan, Mary Kom in social media campaign on gender equality

Bollywood star Amitabh Bachchan, boxer Mary Kom and women scientists from ISRO have supported the government's social media campaign on gender equality in the run-up to International Women's Day next week.

The Maneka Gandhi-led Women and Child Development Ministry initiated its #WeAreEqual campaign on Twitter which has received 2.6 crore tweets since its launch last month.

"When I die, the assets that I shall leave behind, shall be shared equally between my daughter and my son! #genderequality #WeAreEqual," Bachchan today tweeted.

Women scientists from ISRO include K Thenmozhi Selvi, Subha Varier and Minal Rohit. Minal is also one of the women faces of ISRO's acclaimed Mangalyaan or Mars Orbiter Mission launched in 2014.

The campaign will culminate on International Women's Day on March 8 when President Pranab Mukherjee will give away the 'Nari Shakti' awards.