Bengaluru bus ad for rasam 'insulting both north and south India', says viral post. Internet divided

The instant rasam paste ad behind the Bengaluru bus. (Image credit: TejasDinkar/Twitter).

An instant rasam paste advertisement posted at the back of a bus in Bengaluru left an X (formerly Twitter) user unamused as he felt that the ad was sexist and insulted both the north Indian and south Indian population.

The ad featured a man with a curious expression and a text that read "Wife North Indianaaa?" thereby perhaps suggesting a solution to make rasam instantly.

"Today in ads that manage to be sexist while also insulting both North and South India (from r/bangalore)," the user identified as Tejas Dinkar captioned his post, with the image of the ad.

Today in ads that manage to be sexist while also insulting both North and South India (from r/bangalore) pic.twitter.com/wuyOcoIazi

— Tejas Dinkar (blue tick here) (@tdinkar) January 4, 2024

"Not sure if it's offensive to the millions where the wife is a north Indian home maker. We need to stop taking offence at every opportunity," one  user wrote.

"In the grand scheme of possible microaggressions in India, as a half north half southie, it's not that deep bro," another user wrote.

"Making rasam is a little complex process. Hence, if the wife is a stranger to the southern cuisine, you can use the mix. The ad promotes national integration. It encourages marriage ties between North & South," a third user wrote.

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