Amul pays tribute to Wing Commander Abhinandan with 'mooch nahi toh kuch nahi' campaign

After dairy giant Amul came out with an ad saluting the Indian Air Force for its recent show of strength, Twitter users had expressed their wish to see a tribute that would specifically hail Wing Commander Abhinandan Varthaman.

Probably going by those demands, or maybe as just a tribute to the valiant officer, Amul tweeted a minute-long video in the honour of the Wing Commander, who returned from Pakistan captivity to a hero's welcome last week.

The clip went viral in no time and has garnered thousands of retweets and likes; it is a part of the cooperative’s "Mooch Nahi Toh Kuch Nahin" campaign and mentioned, “#Amul Mooch: To Abhinandan from Amul”.

#Amul Mooch: To Abhinandan from Amul! pic.twitter.com/NAG3zNMlIL

— Amul.coop (@Amul_Coop) March 2, 2019

In the opening sequence of the short video, a member of a royal family can be seen stroking his thick moustache. This scene cuts to show people hailing from different walks of life and varied socio-economic background sporting a moustache. The closing shot shows a little girl drinking a glass of Amul milk, which leaves the impression of a creamy milk moustache behind.

Apart from this, Amul had shared another of their signature ads depicting the Amul girl welcoming the Wing Commander back to India. The IAF officer was taken captive by Pakistan after his Mirage 2000 was shot down by troops of the neighbouring country.

After Amul tweeted the ad film, several men replied to the thread with pictures of their own mooch, while others spoke about how they wish to sport a thick, well-groomed moustache like that of the IAF fighter jet pilot.

You represent the wonderful ethos of Nationalism and Patriotism. And every single one of your products is perfectly mind-blowing and tasty — Dr D Datta (@ddatta16) March 2, 2019

My Amul Mooch! for Abhinandan ji pic.twitter.com/0GHCCwuziu

— Saurabh Kapoor (@eyefai) March 2, 2019

https://t.co/QhWSXYjjOY — Arvind (@arvindpahadia) March 2, 2019

Mooch.. Is the new emoji for bravery and guess who is baap of bravery @narendramodi#AbhinanadanVarthamanpic.twitter.com/q7rM71uaXV

— Rahul Sisodia (@RahulKumarSiso2) March 2, 2019

Superb!! #Amul#Abhinanadan#Abhinandenpic.twitter.com/9QxSkhaciM — NAGARAJAN VENKATARAM (@TNAGTWIT) March 3, 2019

I too wanted Abhinandan style mooch....but I dont have dense mooch to pull it off I will have to contend with Amul Doodh waala White Mooch...!!! — CyberSikandar ™ (@CyberSikandar) March 3, 2019

pic.twitter.com/20s4Djnoxg — Himalayan Monk(Amol) (@Himalayan_Monk) March 2, 2019