Instagram has been testing a feature, that allows users to pin specific posts on their profiles.
Currently, users can pin stories, which can have an attached post, but the option to pin a complete post directly is not available. The new feature to do so, is currently in restricted testing with a select number of users on the platform.
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People with access to the feature, should see a new option to "Pin to your profile," when clicking on the three-dot menu in posts.
In an email exchange with online publication, TechCrunch, Meta, Instagram's parent company, confirmed that it, "was a testing a feature that lets people feature posts on their profile."
The functionality is similar to Twitter's "Pin to your profile" feature, which highlights a tweet, by pinning it to the top of your personal feed.
Reverse engineer and developer, Alessandro Paluzzi, spotted an early version of this test in January.
#Instagram is working on the ability to pin posts in your profile pic.twitter.com/MkQhAXCBp6— Alessandro Paluzzi (@alex193a) January 29, 2022
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Any existing Reel can be used as a template to create a new one. All the user has to do, is simply drag their content into the template.