Bharti Airtel announced its new video streaming services - 'Airtel Xtream Premium' - a 'streaming super app' on February 10, which will provide access to 15 over the top (OTT) video streaming apps, including SonyLiv and LionsGate Play, through a single-login subscription, starting at an introductory price of Rs 149 per month or Rs 1,499 per year.
The telecom major announced that the new service is available exclusively for Airtel customers and can be accessed on the mobile app, tablet, desktop app, desktop browser, smart TV application, and Airtel Xtream set-top-box as well. Airtel claims that its new offering is the 'country's collection of entertainment content in a single app'.
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The 'streaming super-app' offers access to content from 15 Indian and global OTTs - featuring more than 10,500 movies, shows, and love channels from ErosNow, HoiChoi, Shemaroo, HungamaPlay, Dollywood, ManoramaMax, among others, on a single platform.
''Airtel is targeting 20 million subscriptions through the disruptive offering and is collaborating with many other OTT players to make Airtel Xtream Premium the go-to destination for digital entertainment in the country,'' said Adarsh Nair, CEO- Airtel Digital.
''It is a game-changing innovation to democratise OTT content in India by solving the key challenges of content discovery, affordability, and distribution'' he added.
Shares of Bharti Airtel settled 0.58 percent higher on February 10, at Rs 723.80 apiece on the BSE.
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