Are Indian product launches really about the product?

Imagine your typical Apple (or Microsoft, or Google, or Facebook) keynote. You sit in a big hall, Steve Jobs (now, Tim Cook) comes on stage, quickly mentions a few sales updates of the latest Apple products and then it's on to the products. Usually, it's the CEO himself that will demonstrate a few features of the product and then he'll call some of the other team members to demonstrate more features of the products and in the end, if you have any questions about the product, be it about its intended market share or whether the screen has IPS, you will not be left unsatisfied. You will walk out of the product launch knowing what exactly the product does and how it functions.Click here for full story