"Staying fit makes me feel good and positive. That rubs off on my team." - Manish Chowdhary
The pandemic made consumers more health-conscious than ever, which is why companies are selling nutraceuticals in the form of gummies and strips, making them more palatable than pills and leading to higher acceptance.
Companies such as Marico, Emami and Bajaj Consumer have launched hair care products containing onion, following the example of direct-to-consumer brands like Mamaearth and Wow Skin Science.
Nykaa's public market debut is only the beginning of the beauty and skin care sector boom in India. With focus on clean beauty, personalization and robust expansion plans, homegrown brands have big plans.
"ChrysCapital has agreed to invest USD 50 million in the company for a significant minority stake. The transaction is a combination of a primary raise by the company for growth initiatives, and a secondary sale by existing shareholders," WOW Skin Science said in a statement.