While the feminine care sector has expanded 100 times over the past 30 years, reaching Rs 3,400 crores, rural India continues to lag in terms of product usage.
After flattish growth, investments bearing fruits now
Double-digit growth in the under penetrated category
BBDO India's 'Touch The Pickle' campaign for Procter & Gamble's feminine hygiene brand Whisper beat favourites including 'Like a Girl' to bag the Grand Prix in the glass category.
India has bagged a GrandPrix from the 62 International Festival of Creativity. BBDO‘s work ‘Touch the Pickle‘ for P&G‘s Whisper beat favourites including ‘Like A Girl‘ to bag the first GrandPrix of the new Glass category that awards advertising that addresses gender issues. This is India‘s second GrandPrix at the Cannes Lions.