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  • Police remarks and viral hit-and-run footage put spotlight on Mahindra Thar’s brand image

    Experts caution against reverse profiling, national road safety data not model-specific.

  • Mahindra cuts SUV prices with revised GST rates; Thar, Scorpio, XUV700 cheaper by up to Rs 1.56 lakh

    As a reduction in GST, M&M's popular models like the Thar, Scorpio, Bolero, XUV700, and Scorpio-N will now be available with substantial savings ranging from Rs 1.01 lakh to Rs 1.56 lakh, depending on the model and variant.

  • M&M to sell EVs through existing sales network to offer all choices under one roof

    M&M has committed Rs 4,500 crore on the overall development, including the creation of production capacity, for the two new electric brands.

  • M&M shares rise over 3% after Thar Roxx launch ignites optimism on Street, surge in sales anticipated

    Nomura expects Thar Roxx to fire up the urban SUV landscape, with likely sales seen around 8,000-10,000 units per month. Morgan Stanley expects M&M to soon become the fastest-growing passenger vehicle (PV) company.

  • Mahindra looks to add five-door Thar production capacity by 4,000 units per month

    Named Thar Roxx, the lifestyle SUV will be rolled out on August 15 and is estimated to be priced from Rs 15 lakh onwards

  • Mahindra launches Thar Earth Edition; design echoes the spirit of Thar desert

    M&M said the Thar Earth Edition seeks to expanding upon the 'adventurous heritage' of the Mahindra Thar

  • M&M continues to log 51,000 SUV bookings per month

    The company has been the second-largest SUV maker for the last five quarters in a row and the number one in revenues over the last many quarters

  • Revenue share more important for us than volume share in SUV market: M&M Automotive Division President

    As Maruti Suzuki gains market share leadership, Veejay Nakra tells Moneycontrol that M&M's immediate priority is ramping up output of bestselling models, working on new products and variants, and expediting delivery of waitlisted models.

  • Mahindra garners 2.81 lakh open SUV orders, to ramp up production to meet demand

    The huge volume of pending orders has led to prolonged waiting periods extending up to a year-and-a-half. The company hopes to mitigate this by ramping up production by the end of the financial year

  • Mahindra Thar 4X2 launched at introductory price of Rs 9.99 lakh; gets new 1.5-litre diesel engine

    The new vehicle targets a larger audience, including those who wouldn’t consider offroading an integral part of their lives but still want in on the Thar sub-culture.

  • Anand Mahindra says Taliban's new announcement is 'soul crushing'

    Anand Mahindra wrote, "All my life, my main mode of giving back to society has been through supporting women’s education. So, to me, this news is...

  • As chip shortage eases, M&M gears up for capacity expansion

    Attributes long wait periods of 20-24 months to unprecedented demand. Says, doesn't have high dependence on Taiwan from a single-source standpoint.

  • Anand Mahindra congratulates PV Sindhu on Singapore Open 2022 win: 'A fighter to the core'

    PV Sindhu on Sunday lifted the Singapore Open Super 500 trophy after outwitting the reigning Asian Championships gold medallist and China's Wang Zhi Yi in an intense women's singles final.

  • Harshvardhan Kapoor: "'Thar' is the most difficult role I have played"

    Harshvardhan Kapoor on working with Anil Kapoor, producing 'Thar' in addition to acting in it, his film choices and upcoming projects.

  • Thar review: Anil Kapoor is in topnotch form, but the lead characters aren't satisfactorily realised

    A competent but emotionally and morally feeble doff to the Spaghetti Western with Anil Kapoor and Harshvardhan Kapoor in lead roles.

  • May 2022: What to watch on Zee5, Amazon Prime Video, Disney+Hotstar and Netflix

    The Wilds Season 2, Thar, Home Shanti, Modern Love Mumbai, Obi-Wan Kenobi and other anticipated series and films coming to streaming platforms this month.

  • Thar NFT sells for record Rs. 11 lakh, Anand Mahindra says 'almost as expensive as buying the real one'

    The Mahindra Thar NFTs were released in collaboration with Tech Mahindra, the IT arm of Mahindra Group. They were put up for sale via an auction.

  • Anand Mahindra tweets about 'daring mountain roads of India', Twitter offers him a ride

    The exchange between industrialist Anand Mahindra and former Norwegian diplomat Erik Solheim prompted other Twitter users to join in. While some shared their experience of driving on the Kolli Hills Road, others offered the chairman of Mahindra Group a ride.

  • 'Shooter Dadi' says Thar came to life when she stood next to It. Anand Mahindra agrees

    'Shooter Dadi' aka Prakashi Tomar shared a photo of her posing next to a Thar, manufactured by Anand Mahindra's Mahindra & Mahindra group.

  • Over 830 bookings a day! This is how many Mahindra Thar SUVs have been booked in just 18 days of launch

    Mahindra said nearly 57 percent of the Mahindra Thar 2020 buyers will be first-time vehicle owners

  • Here's what we think the 2020 Mahindra Thar's specs could look like

    Mahindra could offer the 2020 Thar with a removable hardtop, making it easier for the owner to clean the car’s interiors.

  • Here's what we expect the 2020 Mahindra Thar may offer

    The next-gen Thar seems to be more premium than its predecessor and a test mule was recently spotted under heavy camouflage, giving us an idea of what to expect.

  • 2020 Mahindra Thar spotted ahead of debut

    The Thar was spotted in a hard-top form, which could suggest that Mahindra will offer the new Thar in different variants.

  • 2020 Mahindra Thar spied undergoing BS-VI emission norms test

    The SUV carries forward its seven-slat grille, round headlamps and flared wheel arches.

  • M&M gifts off-roader vehicles to Rio heroes Sindhu, Sakshi

    Pawan Goenka, Executive Director, M&M, handed over the keys of the 'Mahindra Thar' to the two sportspersons at a felicitation ceremony held at the company's manufacturing plant in Kandivali here, said a media release.

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