Although production in the country has remained steady, and has even seen a gradual increase, changing consumer preferences locally and the poor demand globally has hit prices and exports
Orthodox tea, much preferred for exports, currently accounts for around 10 per cent of the country’s total tea production that stood at 1,343 million kg in 2021.
In an interview to CNBC-TV18, McLeod Russel's CFO Kamal Baheti says, on a lower side, company expects tea prices to increase by Rs 10-15 per kilogram this season.
Considering supply shortages, good demand and firm closing prices during the last season (higher by Rs 20-25 per kg), tea prices are expected to be strong in the upcoming auction, says Kamal Baheti, CFO of McLeod Russel in an interview to CNBC-TV18.
Kamal Baheti, CFO, Mcleod Russel expects profitability to be substantially better in FY14 because of recovery in crops compared to last year and also due to stability in costs.
Harish Bhat, CEO & MD of Tata Global Beverages told CNBC-TV18 the third quarter has been very successful and despite the rising prices of tea they have shown a considerable improvement in their net profit.
In an interview with CNBC-TV18, Kamal Baheti says prices have come off a little due to a ramp up in production in north India.
In an interview with CNBC-TV18, Kamal Baheti, CFO of Mcleod Russel said that trying to sustain last year's 28% margin would be a challenge since tea is a seasonal industry.
Tata Global Beverages Ltd has reported their first quarter earnings today. The company’s net profit jumped to Rs 161 crore for the quarter ended June 30, 2011.
Aditya Khaitan, Managing Director, McLeod Russel tells CNBC-TV 18 that he expects the price of quality tea to go up by approximately 10-12%, and other types of tea by 5-7%.