Social Media Influencers

YouTuber and actor Prajakta Koli aka Mostly Sane on her character Dimple Ahuja from the popular Netflix series Mismatched and her journey from content creation to films.

Centre cautions social media influencers against promoting offshore betting platforms

The ministry has further advised the online advertisement intermediaries not to target such promotional content towards Indian audiences, an official statement said.

Meet seven richest YouTubers of India

Since the platform launched in 2005, it has become the second most-visited site after Google. Why not check out the richest YouTube creators of India?

Social Currency actor Parth Samthaan: ‘Staying away from my social media was difficult but I’ve done digital detoxes earlier’

The actor on the new reality series in which eight social media stars stayed together for 21 days without their phones and verified media handles.

Employees turning social media influencers is the next India Inc challenge after moonlighting

Earning money outside full-time employment needs disclosures as it may lead to a conflict of interest. For instance, an influencer working for an apparel company might get approached by its competitor for product promotion due to a large number of followers.

Social media influencers must use words like 'paid promotion', 'ad' or 'sponsored' in endorsements: Govt

In January, the government made it mandatory for social media influencers to disclose their "material" interest in endorsing products and services and violations can attract strict legal action, including a ban on endorsements.

Sebi plans to frame guidelines to control unsolicited fin market advise from social media influencers: Official

Sebi Whole Time Member Ananth Narayan Gopalkrishnan said some unscrupulous people are misusing their Sebi registration to further their businesses and as the regulator "we don't want (that) to happen".

Social media 'finfluencers' in the US are drawing more than top bankers: Report

A 25-year-old TikToker from Tennesse, who shares tips related to Wall Street investments, ends up making more than $500,000 a year, a report said.

'Cringe legends': IIM-Udaipur explores why digital content creators embracing awkward, uncool

From a young man in twenties who works at a parking lot and makes stunt videos for passion to a housewife who reviews different beauty products for her social media page, the IIM team is studying what makes small town digital influencers embrace it.

Storyboard18 | Should brands dissociate with influencers who promote toxic content?

The stakes are high for brands, not just because of the money being invested in influencer activities but also because social media backlash can be severely damaging for a brand’s reputation once things go wrong.

Spain introduces new rules for Crypto influencers

The new rules are for any influencer with 100,000 followers or more. The influencers would need to notify the Spanish National Securities Market Commission 10 days before running advertisements or promotions on any crypto assets.

Storyboard | The pitfalls of influencers promoting crypto 

An insurance marketer spotlights the ultimate downside of influencers and celebrities promoting cryptocurrencies like handbags and shoes on social media.

You can now calculate the no. of social media followers you need to make a pot of money

While being a successful social media influencer is lucrative—even to the extent of giving up a day job—the actual science behind making a living off it is a little convoluted.

Social media influencers may soon have guidelines for disclosure of promotional ad content

As per the proposed draft, influencers will be required to add ‘disclosure labels’ which are “clearly visible, upfront and prominent” on advertising content – ideally placed within the first two lines on any platform