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    • Instagram pilots a Reels-first experience on mobile app in India

      Instagram is also changing its navigation bar, giving more prominence to Reels and direct messages, two features the company says are driving most of its growth.

    • Instagram rolls out ‘Blend’ feature for Reels: What it is, how it works, and more

      Blend creates a shared Reels feed inside direct messages, combining algorithmic recommendations based on what each participant has watched, liked, or shared.

    • Addicted to reels? It can cause high blood pressure, hypertension, finds study

      The study, conducted on 4,318 young and middle-aged people in China, found that the more participants spent time watching reels, the more susceptible they were to high blood pressure and hypertension.

    • Man wears a bra to a crowded market in Haryana to shoot reels, thrashed. Video

      The incident has triggered a discussion on social media about the lengths to which content creators are willing to go for the sake of creating reels.

    • 'Bengaluru would be empty if North Indians leave': Woman's reel sparks outrage, locals ask her to leave

      Sugandh Sharma had moved to Bengaluru three years ago in search of fame, money and to find a life partner. 'Bangalore, I am here to stay,' she declared in a separate reel on Instagram.

    • No social media posts and reels in uniform: Bengaluru city police chief

      In a circular dated July 22, Bengaluru city police commissioner B Dayananda stated that social media posts in uniform are against department rules and regulations and affect the department's reputation

    • Meta mulls setting up first data centre in India to boost Reels

      If Meta goes ahead with setting up its first data centre in India with a capacity of 10-20 MW, the investment in the project could range from Rs 500 crore to Rs 1,200 crore.

    • Instagram to roll out support for Apple's App Clip

      Through an Instagram App Clip, users will be able to watch Reels in the app's native interface without having to download the full app.

    • Today in AI: Reels revenue closes in on Tik Tok, smallcap firm goes through AI rebrand and more

      Our daily TLDR of important AI stories you must know about.

    • Instagram rolls out new update for Reels templates

      The social media platform has improved the template browser and sped up the creation process for Reels.

    • Delhi Metro prohibits filming reels, dance videos: 'Travel, don't cause trouble'

      'The videos that go viral on social media might be fun to watch, but the faces of other passengers reveal their discomfort and shock at being included. That should not happen,' a top DMRC official said.

    • Surya Kumar Yadav, ‘Srivalli', T20 World Cup top Instagram Reels 2022 in India

      In music, 15 of the top 20 most-used songs on Instagram reels globally were from Indian artists.

    • How Instagram Reels is tripping up small sellers in India

      Small sellers are finding it difficult to make videos to promote their products, given the costs and efforts, while buyers are left searching for quality and desired products.

    • Meta's short video feature Reels hits $3 billion annual revenue run rate: Mark Zuckerberg

      Meta expects Reels to be a big money spinner in the long term, but it will pose a challenge to the company's revenue growth in the near term

    • Meta pushes Reels monetization with new ad formats

      In a blog post, the parent company of Facebook and Instagram said it was starting tests for a new skippable "post-loop" video ad format to play after its TikTok-like short video product Reels, which it has been promoting heavily.

    • Facebook's latest redesign doubles down on recommended content with chronological feed

      The social networking giant is splitting its feed into two different feeds - a Home tab and a new Feeds tab.

    • ByteDance exits Josh parent at 56% discount ahead of re-entry into India market

      ByteDance received $102.67 million for its entire investment. Considering VerSe Innovation’s $805-million primary fundraise in April, which it raised at a valuation of $5 billion, ByteDance should have received about $232 million for its investment.

    • Facebook launches Reels globally, betting on 'fastest growing' format

      The social media giant, which recently lost a third of its market value after a dismal earnings report, has highlighted Reels as a key priority.

    • Instagram says its algorithm won't promote TikTok content on Reels anymore

      Instagram has updated its best practices for creators, says it will no longer promote watermarked content

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