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    • Heat and eat: Licious takes on restaurants and cloud kitchens with ready-to-cook non-veg dishes

      This category became popular during the pandemic as people were working from home and did not have time to cook. It currently contributes 15-17% of Licious’ revenue and this is expected to increase.

    • Idli-dosa war: MTR takes on iD Fresh Food in latter’s own stronghold

      MTR Foods, in 2021, introduced MTR Minute Fresh, a new range that includes wet idli and dosa batter, and launched an ad campaign targeting its competitor, iD Fresh Food.

    • Adani Wilmar: Will Fortune smile on investors?

      Adani Wilmar started with edible oil refining and branding and is now focusing on foods and FMCG space

    • Storyboard18 | 'Food is as much a passion as fashion', Simeran Bhasin of Licious

      Simeran Bhasin, VP - brands and new ventures, explains why Licious is a “lifestyle brand” and how hyper regionalisation will play a huge role in the company’s growth.

    • Storyboard18 | MTR Foods fired the first salvo in the Battle of the Batters

      MTR Foods, which entered the fresh idli and dosa batter segment, took a dig at existing products and brands in the market in its latest ads. Are we witnessing the opening of a new frontier in the Brand Wars?

    • Gits Food targets double digit revenue growth in FY20

      Gits Foods banks on new products and business strategies to drive growth

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