Storyboard's Editor Anant Rangaswami discusses the best advertisements of 2014 with Rajiv Rao, NCD of Ogilvy India and Arun Iyer, NCD of Lowe Lintas.
This week Vodafone launched Vodafone Red which targets post paid customers with new tariff plans and other Value Added Services. Storyboard talks to Vodafone's Ronita Mitra and Ogilvy's Rajiv Rao for the details.
After Andy Murray became the first male Britisher to win Wimbledon since Fred Perry in 1936, top quality print ads followed over there and in their own way celebrated the historic win. What really made them effective ads was the 'topicality', unlike the rather dreary, lazy print ads that we have to settle for here in India.