In an interview to CNBC-TV18's Shibani Gharat, Raj Kamble, Founder & CCO of Famous Innovations & Nakul Chopra, CEO of Publicis South Asia gave their take on is it worth entering at Cannes Lions and is Canne worth a visit. Also take a look at campaigns that stand a strong chance to win Lions this year.
In an interview to CNBC-TV18's Shibani Gharat, Bobby Pawar of Publicis, Sonal Dabral of DDB Mudra India, Shripad Kulkarni of Vizeum India, Saurabh Verma of Leo Burnett and KV Sridhar of SapientNitro, gave their take on what is the best that they see in the advertising industry.
Storyboard this week showcases A] Piyush Pandey launches his book Pandeymonium in Mumbai; B] Exclusive preview McDonals McSpicy and C] Publicis' Bobby Pawar talks to us about the new much talked about campaign for Gujarat Ambuja Cement.
It's been nearly 9 months since Publicis owned Saatchi & Saatchi acquired a majority stake in Law & Kenneth, rebranding the agency as L&K Saatchi & Saatchi. How has the journey been so far? Storyboard editor, Anant Rangaswami, caught up with Saatchi & Saatchi's Worldwide CEO, Kevin Roberts for answer.
Publicis says that Beehive, whose revenues we estimate to be over Rs 40 crore and could be valued at 4 times that, will help it rise to the top of Indian advertising.
The company has spent the past year snapping up a series of advertising technology companies and brokering partnerships with media and advertising groups. The goal: to define Twitter not as a competitor to traditional media but rather a link to the new world of advertising.
Here's the latest buzz in the A&M space.
We're showcasing a video that isn't really a commercial. Atlanta-based indie shop Ames Scullin O'Haire or ASO is trying to convince us that the merger of Omnicom and Publicis doesn't really benefit anyone, but the rich people in charge of the agency networks, who are now richer.
The new company, Publicis Omnicom Group, will be headquartered in neutral territory - Netherlands with John Wren and Maurice Levy as Co-CEOs. Though this merger may push Sir Martin Sorrell's WPP to second spot, Storyboard reports that it will be a while before the Publicis Omnicom Group can even challenge WPP in India.
Two big accounts looking for new creative partners. Dominos, currently with Contract, is shopping around and Tata Salt, which got dragged in to the Abby scam ad mess, has called a pitch. We hear the first round is over, and we are not too sure if Leo Burnett, the incumbent, is pitching as well.
Publicis and Omnicom group said that they planned to merge in deal to create world's biggest advertising group, worth USD 35.1 billion.
Publicis India is raring to go with a new road map in place. After hiring three advertising heavyweights like Bobby Pawar, Partha Sinha and Ambika Srivastava, the mission statement for them is to be among the top three agency networks in the country.
In CNBC-TV18‘s special show Story Board, Arvind Kejriwal‘s Aam Aadmi Party (AAP) reveals how it is gearing up for the 2014 assembly polls and what are AAP‘s strategies to build its brand of politics.
As the July 1 deadline for digitisation in Delhi, Mumbai, Kolkata and Chennai approaches, direct-to-home or DTH operators see this as a huge opportunity to increase their subscriber base.
The President and CEO of Omnicom, was in India in November to acquire the controlling stake in Anil Ambani’s Mudra Group. He has been working overtime to make up for a slow start in India and emerging markets around the world.
Leading communications firm, the Publicis Groupe, today said it will acquire a majority stake in Watermelon Healthcare Communications, an Indian healthcare advertising agency.