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COVID-19 Impact | A look at India's first digital fashion week ‘Phygital Edition’ amid the pandemic

For months, designers, models, make-up artists and film crews worked to create the fusion of the physical and virtual fashion, adapting to the virus restrictions. The designers have pre-shot films that are showcased online on key digital platforms — Instagram, Facebook, Twitter and YouTube.
All the action from India's first digital fashion week amid coronavirus

Phygital Edition is India’s first digital fashion week which live-streamed the spring-summer collections by more than 40 designers under the banner of Lotus Make-up India Fashion Week.

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Phygital Edition

COVID-19 Impact | A look at India's first digital fashion week ‘Phygital Edition’ amid the pandemic

All the action from India's first digital fashion week amid coronavirus