A page called r/shrinkflation on Reddit featured Oreo fans’ woes. A user shared a video of the cookie sandwich and split one in half showing a thin layer of cream. "Oreos have way less cream now?" they questioned.
Hershey rejected a USD 107 per share acquisition offer from Mondelez at the end of June. An unrelated row between the trust and the Pennsylvania Attorney General's office ensued over the trust's governance, which resulted in a reform agreement being announced at the end of July.
The company has spent the past year snapping up a series of advertising technology companies and brokering partnerships with media and advertising groups. The goal: to define Twitter not as a competitor to traditional media but rather a link to the new world of advertising.