"Mystik presents Essel with a huge business opportunity in the non-oral care category. It is estimated that hair colorants represent a 2.5 billion tube opportunity globally.
Revenue degrew for the last fiscal year because of divestment of its flexible packaging business and raw material pass through, said Ashok Goel VC & MD, Essel Propack.
R Chandrasekar, President of Essel Propack joins CNBC-TV18 to discuss what the tie-up of the company, to provide packaging material to Colgate, means in terms of revenues and the plans ahead for the company.