Moneycontrol Be a Pro
Get App
Last Updated : Sep 07, 2016 09:33 AM IST | Source: PTI

Essel Propack introduces laminated plastic packaging tube

"Mystik presents Essel with a huge business opportunity in the non-oral care category. It is estimated that hair colorants represent a 2.5 billion tube opportunity globally.

 
 
live
  • bselive
  • nselive
Volume
Todays L/H
More

In a bid to strengthen its non-oral care business, packaging major Essel Propack said it has invented a laminated plastic tube 'Mystik' for packaging premium hair colorants and developers.


"Mystik presents Essel with a huge business opportunity in the non-oral care category. It is estimated that hair colorants represent a 2.5 billion tube opportunity globally.


"With several innovations in our portfolio and a variety of innovative decoration features, we are well poised to take full advantage of Mystik and offer brands a unique opportunity to upgrade their packaging, thereby business continuity option," Essel Propack Global Innovation Head M K Bannerjee said in a statement.

Close

Essel Propack, part of the USD 2.4 billion Essel Group, has a market share of 36 per cent in volume terms globally in the oral care market.



The Great Diwali Discount!
Unlock 75% more savings this festive season. Get Moneycontrol Pro for a year for Rs 289 only.
Coupon code: DIWALI. Offer valid till 10th November, 2019 .
First Published on Sep 7, 2016 09:16 am
Loading...
Sections
Follow us on
Available On
PCI DSS Compliant