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B-schools cheer as placement season off to a good start

This trend has been seen both in the summer placements for the students as well as the final placement of the students who will graduate in 2017.
Case study: How will Lifebouy grow its hand wash category?

The rise of epidemics globally has led to a shift in the skin cleansing market towards health and hygiene products and the liquid handwash category has been the fastest growing in this space.

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