New York City Marathon

TCS' effort to connect with local communities in geographies such as North American and the UK makes business sense. These are its biggest markets in terms of revenues.

New York City Marathon most technologically advanced: TCS

Kenyans emerged winners of the men's and women's title. As hundreds of thousands lined the route to cheer the participants, millions watched the event on Televisions. Tata Consultancy Services went on a massive image-building exercise yesterday as it flooded the metropolis with tens of thousands of its logo.

TCS eyes global recognition through NY Marathon sponsorship

The New York Road Runners (NYRR) has signed Tata Consultancy Services Ltd (TCS) as the title sponsor of the New York City Marathon beginning next year. For the next eight years TCS will be the title sponsor of this most popular marathon in the world.

Boston Marathon organizers say race will return in 2014

The organizers of the Boston Marathon said on Tuesday they planned to hold the 118th edition of the race next year, vowing to continue in the wake of a bombing attack that killed three and injured 176 at the finish line on Monday.