The regional channels‘ bouquet of Zee Entertainment along with the Hindi movies cluster drove the healthy growth in second quarter advertising revenues, says Chief Finance & Strategy Officer Mihir Modi.
The company hopes to be one of the go-to players for FMCG and other companies for advertisments, according to Mihir Modi, Chief Finance and Strategy Officer, Zee Entertainment.
Mihir Modi, Chief-Finance & Strategy, Zee Entertainment talking said they aim to grow ad revenues above market growth of 15-16 percent, with focus on increasing viewership.
Mihir Modi, Chief Finance and Strategy Officer, ZEE said that the company is likley to launch a new channel in Q4FY15.