Michael Perschke

German luxury car maker Audi today launched its latest Audi 'Q3 S Edition' sports utility vehicle in India, priced at Rs 24.99 lakh (ex-showroom New Delhi).

The luxury car battle: Audi's plans to stay on top

The pecking order in the Indian luxury car market has changed. Audi has edged past German peer BMW to become the number-one player in the market reports CNBC-TV18's Sunanda Jayaseelan.

Audi drives in new R8 at Rs 1.35cr to India

Luxury car-maker Audi on Monday launched a new version of super sports car R8 in India, priced between Rs 1.35 crore and Rs 1.74 crore (ex-showroom, Delhi).

Audi launches new Q5 at Rs 43.16 lakh

German luxury car maker Audi today launched its latest Audi Q5 sports utility vehicle in India, priced between Rs 43.16 lakh and Rs 48.71 lakh (ex-showroom New Delhi).

We plan to get to the top and stay there: Audi India

Michael Perschke, MD, Audi India explains to CNBC-TV18 how Audi rose to be the second largest manufacturer of luxury cars in India, in the last five years, overtaking Mercedes-Benz and closing in on the leader of the luxury-car segment, BMW.

Audi to cross this year sales target; launches new A8-L

Despite the gloomy picture on the automart, the luxury car-maker Audi India, which today launched the new A8-L sedan for Rs 1.075 crore and upwards, said it hopes to cross its sales target this year.

Budget Reactions: Hike in excise & custom duty on large cars, says Audi India

The increase in excise and customs duty on large cars in this budget is very surprising. This increase comes at a time when the Indian automotive industry was finding favour with customers looking for better and efficient cars.

Auto sector: China's success but India's challenges

In the special discussion on behalf of Audi and CNBC-TV18, Marco Hecker, Partner and Director Automotive and Industrial Equipment at Accenture, Sumit Bali CEO of Kotak Mahindra Prime and Michael Perschke Head of Audi India were part of the panel.

Audi India launches new Q5 at lower price

Luxury car maker Audi India today launched a new version of its sports utility vehicle Q5, priced at Rs 35.13 lakh, lower than the existing range.

Audi plans to double capacity at Aurangabad facility by '12

German luxury car-maker, Audi, has said it plans to double its capacity by adding a second shift at its Aurangabad facility early next year to meet increasing market demand.

Audi India records impressive 81% growth in 2010

Audi, the German luxury car manufacturer, has recorded an impressive 81 percent growth in India in the calendar year 2010, exceeding its annual sales targets, yet again. Audi India sold 3003 cars this year compared to 1658 cars sold in 2009.