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The Whole Truth is winning over customers and social media by giving away products for free to fight waste. See why their transparent communication and smart marketing are a hit.
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At Cinévesture International Film Festival 2025, Chandigarh, Varun Gupta, founder-director of Max Marketing & Innovations, talks business of entertainment in Bollywood and the do’s and don’ts of film marketing.
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For several hours, Rahul Krishnan kept the stunt alive, sharing countless OTPs in response to the transactions made by X users.
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After Paytm's front-page ad on a national daily, Pine Labs came up with their digital ad campaign saying, 'The front page can be bought. Trust cannot.'
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SME leaders need to establish clear and measurable strategic objectives before integrating MarTech
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For SMEs in this sector, Mastering contractor marketing is essential to stand out in a competitive market, build a strong brand presence, and secure a steady stream of clients. They also need to ditch traditional marketing in favour of digital marketing to register better marketing and sales growth.
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The state-run firm has appointed consultants such as McKinsey & Company and Deloitte to study the market and come up with a marketing policy by the end of the financial year.
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Generative AI's capabilities in hyper-personalising content and predictive audience targeting will help the marketing field that is struggling for decent customer acquisition budgets amid high-interest rates, stricter privacy laws and economic shocks like the pandemic
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Marketers believe the challenge to De Beers is not limited to lab grown diamonds alone. It comes from the explosion of the entire luxury goods market where many products are competing for the wallet of the younger generation
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Air India Express' plans are part of Air India’s ongoing five-year 5-year transformation project called Vihaan.AI.
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The IPO comprises a fresh issue of aggregating up to Rs 215 crore and an offer for sale of up to 8,700,000 equity shares by selling shareholders.
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SMEs have scarce resources that must be used optimally in marketing. Their success will lie in picking the right strategy for the right audiences and at the right time.
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The startup is planning to utilise the funding towards expanding its Go-to-Market (GTM) teams and scaling up its offerings.
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Here are some of the key changes and trends that SME owners and marketers need to understand in the coming years.
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Sugar production in India, a major producer of the sweetener in the world, stood at 22.22 million tonne in the same period of the previous marketing year.
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Personas can help SMEs identify new market segments, and make more effective use of limited resources by focusing on the most profitable customers
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Making a pitch for a state as an investment decision obeys the simple principle that hype must be backed by delivery
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Longer trading hours will enable retail participants to price in developments in other markets such as the US in real-time just like FIIs
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He, however said, the company is still counting on an outside chance to meet the challenge through execution of its pending orders that stands at around 3.75 lakh units.
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The 43-year-old woman, who was in a senior position in the marketing department, filed a complaint with NM Joshi Marg in the central part of the metropolis in the evening.
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Thanks to technology and digitisation, customers are being continuously presented with new products, benefits, and services that are challenging consumption patterns. This is happening across categories
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Responding to a sales rep body’s demand for statutory backing to the Pharmaceutical Marketing Practices code UCMCP, the Centre said it was taking progressive steps to evaluate the necessity of making the code statutory, adding that it was a ‘time-consuming process, which cannot be completed in haste’.
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The funding will help Rephrase.ai to strengthen its capabilities by integrating product experiences, the company said. Rephrase.ai will also hire across departments including engineering, AI, product, sales and marketing, the company said. It would also expand its presence in North America.
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Have you ever thought about buying something and it has instantly appeared on your social media feed as suggested posts or even on google ads? Well, this is exactly how digital ads work. So how do you know what Google, Facebook etc know about you, and how can you restrict this? Watch the video to find out
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Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s weekly column CXO Moves. Here’s a round-up of the executives who are in, out, and in-between.
