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  • Centre defends pharma marketing practice code in SC, claims adequacy Oct 04, 2022 11:23 AM IST

    Centre defends pharma marketing practice code in SC, claims adequacy

    Responding to a sales rep body’s demand for statutory backing to the Pharmaceutical Marketing Practices code UCMCP, the Centre said it was taking progressive steps to evaluate the necessity of making the code statutory, adding that it was a ‘time-consuming process, which cannot be completed in haste’.

  • Lightspeed-backed AI communications startup Rephrase.ai raises $10.6 mn in Series A Sep 15, 2022 09:06 PM IST

    Lightspeed-backed AI communications startup Rephrase.ai raises $10.6 mn in Series A

    The funding will help Rephrase.ai to strengthen its capabilities by integrating product experiences, the company said. Rephrase.ai will also hire across departments including engineering, AI, product, sales and marketing, the company said. It would also expand its presence in North America.

  • Digital Ads: How much do Google, Facebook earn from ads? How does it work? Aug 11, 2022 01:19 PM IST

    Digital Ads: How much do Google, Facebook earn from ads? How does it work?

    Have you ever thought about buying something and it has instantly appeared on your social media feed as suggested posts or even on google ads? Well, this is exactly how digital ads work. So how do you know what Google, Facebook etc know about you, and how can you restrict this? Watch the video to find out

  • Storyboard18 | CXO Moves: Fresh exits and entries, a first-ever CMO position, a streamer's loss and more Jul 11, 2022 07:22 AM IST

    Storyboard18 | CXO Moves: Fresh exits and entries, a first-ever CMO position, a streamer's loss and more

    Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s weekly column CXO Moves. Here’s a round-up of the executives who are in, out, and in-between.

  • 61% of India Inc keen to hire young talent in Q2 2022: TeamLease Report Jul 06, 2022 03:31 PM IST

    61% of India Inc keen to hire young talent in Q2 2022: TeamLease Report

    Hiring sentiment has also witnessed a 7% increase over the last quarter.

  • Storyboard18 | The Great Skill Reset: How are companies hiring for marketing and brand roles these days? Jul 06, 2022 12:02 PM IST

    Storyboard18 | The Great Skill Reset: How are companies hiring for marketing and brand roles these days?

    Marketing has become more customer-centric, the skill sets in demand today include ‘analytics’, ‘data’, ‘statistics and ‘systems thinking’.

  • Storyboard18 | CXO Moves: Moving in, up and out to the client's side Jul 04, 2022 10:51 AM IST

    Storyboard18 | CXO Moves: Moving in, up and out to the client's side

    Keep up with all the key people movements in the marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out and in-between in the past week.

  • Storyboard18 | Simply Speaking: Fail and you can fly higher… Jun 26, 2022 09:17 AM IST

    Storyboard18 | Simply Speaking: Fail and you can fly higher…

    What if marketing had a black box? What if marketers ran campaigns as pilots fly planes? We would learn a lot and our mission-directed behaviours would be seriously exposed. Whilst we would crash a lot, would we learn a lot?

  • Storyboard18 - Stacks & Strategies | Martech trends that will dominate India market in 2022 and beyond Jun 09, 2022 05:49 PM IST

    Storyboard18 - Stacks & Strategies | Martech trends that will dominate India market in 2022 and beyond

    From AI-based marketing and voice-based tech to hyper-personalisation, experts decode trends that will dominate the martech space in 2022.

  • Why integrated marketing still eludes SMEs May 25, 2022 06:19 AM IST

    Why integrated marketing still eludes SMEs

    Marketing is as much about communication as brand building and classrooms are the best places to start bringing them together

  • Storyboard18 | Marketing Recoded Ft. Twitter APAC’s Preetha Athey May 18, 2022 08:16 PM IST

    Storyboard18 | Marketing Recoded Ft. Twitter APAC’s Preetha Athey

    What does it take to be a modern marketer? Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. In this episode, Preetha Athey, Director - Global Business Marketing, Twitter APAC, talks about how important it is for marketers to lead their communication strategies with empathy and purpose; to understand consumers deeply more than ever before; and the rise of social live audio. Listen in.

  • Storyboard18 | Using ‘Make in India’ as a marketing tool is not the right way to do things: Realme’s Madhav Sheth Apr 27, 2022 10:52 AM IST

    Storyboard18 | Using ‘Make in India’ as a marketing tool is not the right way to do things: Realme’s Madhav Sheth

    Madhav Sheth, president, Realme International Business Group, on the company’s advertising strategy, changing consumer behaviour and the overused ‘Make in India’ marketing ploy in the smartphone category.

  • Storyboard18 | What’s common between HR & Marketing? TechM’s global CPO & marketing chief explains Apr 19, 2022 10:09 AM IST

    Storyboard18 | What’s common between HR & Marketing? TechM’s global CPO & marketing chief explains

    Tech Mahindra’s global chief people officer and head of marketing, Harshvendra Soin, decodes the dual role and why it works.

  • How big global brands are cashing in on the metaverse Apr 15, 2022 08:36 AM IST

    How big global brands are cashing in on the metaverse

    Welcome to the metaverse, the new playground of big global brands that are still figuring out the ropes of Web 3.0 as they get creative.

  • India's job market is opening up; these sectors may witness strong hiring Apr 14, 2022 03:26 PM IST

    India's job market is opening up; these sectors may witness strong hiring

    Data collected from staffing firms and job boards, showed that things are looking positive across most of the sectors including IT, telecom, FMCG, BFSI, ecommerce, education, e-mobility and pharma. But everything is not out of the woods yet and recruiters believe that segments like advertising and non-essential retail will take some more months to recover fully.

  • Storyboard18 | Marketing Recoded ft. BYJU'S Atit Mehta Apr 12, 2022 10:34 AM IST

    Storyboard18 | Marketing Recoded ft. BYJU'S Atit Mehta

    What does it take to be a modern marketer? Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. In this episode, Atit Mehta, Head of Marketing - BYJU'S, sums up the great challenge for marketing folks today when he says that it will take a lifetime for marketers to learn what their consumers really want! Listen in.

  • Storyboard18 | Xiaomi’s CMO Jaskaran Singh Kapany moves on in less than a year  Apr 08, 2022 02:14 PM IST

    Storyboard18 | Xiaomi’s CMO Jaskaran Singh Kapany moves on in less than a year 

    Jaskaran Singh Kapany joined Xiaomi in 2021. He led all marketing initiatives across the company in both the smartphone and smart TV segments which continue to be a hyper-competitive market in India.

  • Storyboard18 | Real-money games go on marketing blitz with celebs to grow base, gain credibility Apr 06, 2022 10:01 AM IST

    Storyboard18 | Real-money games go on marketing blitz with celebs to grow base, gain credibility

    In a bid to grab eyeballs and add a credibility factor, real-money game brands in India are roping in big names from entertainment and sports, pushing overall marketing spends to record highs for the sector.

  • Storyboard18 | Marketing Recoded ft. Pepperfry’s Kashyap Vadapalli Mar 30, 2022 09:39 PM IST

    Storyboard18 | Marketing Recoded ft. Pepperfry’s Kashyap Vadapalli

    What does it take to be a modern marketer? Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. In this episode, Kashyap Vadapalli, chief marketing officer and business head, Pepperfry, shares why marketers should give up on flamboyance, why they should never ‘fake it to make it’, and hacks to grow in the industry. Listen in.

  • Here are some dos and don’ts of mail blasting Mar 30, 2022 12:13 PM IST

    Here are some dos and don’ts of mail blasting

    Emails can be an effective marketing tool but one size doesn’t fit all and not all mails are read on just desktops, time to hit the refresh button

  • Storyboard18 | Marketing Recoded Ft. Spotify India’s Neha Ahuja Mar 23, 2022 11:00 AM IST

    Storyboard18 | Marketing Recoded Ft. Spotify India’s Neha Ahuja

    What does it take to be a modern marketer? Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. In this episode, Neha Ahuja, head of marketing, Spotify India, talks about the importance of behavioural skills, innovation, and gut feelings, in marketing. Listen in.

  • Storyboard18 | Gehraiyaan: The depths of your agency’s alumni problem Feb 20, 2022 10:18 PM IST

    Storyboard18 | Gehraiyaan: The depths of your agency’s alumni problem

    Many of us in the A&M field know a ‘Karan’: an alumnus who feels and acts like they’ve quit a bad habit (like smoking) when they exit the agency. Karan represents a worrying statistic: unhappy alumni.

  • Here is how you can use marketing effectively in healthcare business Feb 19, 2022 11:05 AM IST

    Here is how you can use marketing effectively in healthcare business

    Hospitals offer a big captive audience—doctors, patients, families, visitors and nursing staff among others—but the trick is to reach out to them in a sensitive and an informed manner

  • If you are in B2B, learn to embrace the social space quickly Feb 16, 2022 11:10 AM IST

    If you are in B2B, learn to embrace the social space quickly

    Buyers are looking for openness, transparency and a more collaborative relationship and social media makes all of it possible

  • Storyboard18 | Marketers are arriving in the metaverse. Now what? Feb 15, 2022 08:10 PM IST

    Storyboard18 | Marketers are arriving in the metaverse. Now what?

    Marketers’ invasion of metarverse - touted as the next big thing in digital marketing - has begun. There's still lots to be done to realize a true metaverse ecosystem, but some brands are moving in fast.

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