Jun 02, 2021 05:04 PM IST
Watch Family Man Srikant Tiwari ace four interviews and turn down every job he's offered.
- May 27, 2021 12:25 PM IST
Sneaker companies suffer red eyes, and more, just so that they find the right shade of pink, yellow or blue for their hot new collection.
- May 25, 2021 12:29 PM IST
Put ideas at the heart of the marketing profession or a robot will generate your ‘acceptably creative’ obituary
- May 22, 2021 08:58 AM IST
The Nobel Laureate has become a fierce critic of the tech industry’s largest companies, saying that they stifle the flow of new ideas. He has also championed new US state taxes on the digital ads sold by companies like Facebook and Google.
- May 08, 2021 10:17 AM IST
Only one man had the power to approve this breakaway campaign, and that man was Rahul Bajaj. And one young man was chosen to present this campaign to him.
- May 08, 2021 09:44 AM IST
As the summer scorches India, remembering the family soap bar in the era of multiple shampoos and shower gels.
- May 05, 2021 01:22 PM IST
Tone deaf advertising follows us even as we go through a pandemic.
- Apr 17, 2021 12:58 PM IST
Sharing the marketing strategies of fashion brands, Achint Setia, Vice President and Head of Marketing at Myntra highlighted role of emotion in building a brand.
- Apr 03, 2021 01:18 PM IST
The short answer: most car makers believe that the aspirational values that come with buying an automobile in India are best addressed by foreign-sounding names.
- Feb 24, 2021 05:57 PM IST
As some tech folks promote, marketing automation is not what makes you a smarter marketer. Those programmes and wares are necessary to bring in more accountability and return on investment. But what is critical is how well one can make selections and when to make those choices.
- Feb 08, 2021 01:25 PM IST
Olivier Francois of Jeep got Bruce Springsteen to feature in his first-ever commercial on Super Bowl night. Earlier, he also secured rights to use Carl Sagan’s famous ‘pale blue dot’ passage. How did he do it?
- Dec 04, 2020 10:51 AM IST
Do you think the machine has smartly tracked the emotion and subtly touched the customer in a way that leaves him or her feeling great about the organization and with good memories to share with family and friends?
- Nov 12, 2020 11:56 AM IST
Even though we term this sector as SME, there are some big differences as to how marketing executives should look at a 300-people company from a 10-employee firm.
- Nov 02, 2020 03:29 PM IST
Influencer marketing category is seeing an increase of 30-40% in ad spends. In fact, non-celebrity influencers, who are subject experts, are charging 10-15 percent more, and some celebrity influencers are charging less this year.
- Oct 28, 2020 01:43 PM IST
Since loyalty drives bottom-line, companies should invest a bit on measurement to drive that value.
- Oct 15, 2020 09:39 AM IST
With all these going around, the idea of unbiased sample is getting a beating. What does it really mean?
- Oct 07, 2020 11:47 AM IST
The best way will be to reuse and reposition the existing content in meaningful ways to different customer segments.
- Sep 30, 2020 11:20 AM IST
Unless you have the combined ROI results you will never be able to take the right marketing-mix decision.
- Jun 29, 2020 11:35 AM IST
More than renaming or withdrawing fairness products, what is urgently needed is a people’s movement against racism and colourism in India, which would necessarily be against casteism as well
- Jun 29, 2020 08:31 AM IST
This forced churning, like all forced churning, might even do the brand franchise good, and enable it to compete in a more mainstream manner and appeal to a wider audience. The loser in this is a whole lot of consumers who really wanted fairness
- Mar 13, 2020 02:45 PM IST
Admittedly the external environment is not easy but there has been little or no introspection or adaptability by the builders themselves.
- Jan 22, 2020 01:58 PM IST
The commerce and industry ministry has held detailed discussions on the matter with ministries of tribal affairs, minority affairs, Tribal Cooperative Marketing Development Federation of India (TRIFED) and industry chambers like CII, the official said.
- Oct 03, 2019 08:55 PM IST
The report also revealed that 32 percent of respondents spend between Rs 1,00,000 and Rs 10,00,000 on influencer marketing every year.
- Sep 18, 2019 05:46 PM IST
If digital is growing at a 30 percent CAGR (compound annual growth rate) a year, influencers within digital is probably the fastest growing channel with approximately 60 percent CAGR.
- Aug 16, 2019 09:25 PM IST
Since last few years, the sector has seen a prominent shift in the marketing strategy and evolved with their audience bringing them closer to the brand.