Mumbai ex-Microsoft techie's 'SaaS- Stray as a Service' idea is viral: 'Monetising real estate on dogs'

AI-generated images of 'SaaS - Stray as a Service' shared by Aditya on X.

A Mumbai-based former Microsoft technologist triggered a debate this week after proposing what he described as a disruptive hyperlocal distribution hack: monetising the “real estate on street dogs.”

In a post that has now crossed more than three lakh views and drawn close to 200 comments, he argued that India’s 30 million stray dogs represent “untapped inventory”—suggesting that strays could function as moving offline billboards for brands.

"I just cracked Hyperlocal distribution," the user, identified as Aditya, said. "Why aren’t we monetising the real estate on street dogs? SaaS - Stray as a Service India has approx 30M units of untapped inventory; every stray dog is also an offline billboard."

The post included images of stray dogs wearing branded pullovers in public markets—one wrapped in a bright pink jacket with the text “Snabbit – Not House-Trained. Snabbit Is.” and another in a yellow-and-black jacket carrying a blinkit-style design—offering a visual cue for his proposed model: ‘SaaS – Stray as a Service’.

I just cracked Hyperlocal distribution Why aren’t we monetising the real estate on street dogs? SaaS - Stray as a Service

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India has approx 30M units of untapped inventory; every stray dog is also an offline billboard. pic.twitter.com/vasaDdhkEN — Aditya (@UghDitya) February 24, 2026

Netizens react: From animal welfare demands to public safety fears 

While some users saw potential in the idea, the overwhelming sentiment leaned toward animal welfare concerns and ethical responsibility. Many argued that any attempt to use strays for commercial branding must come with corporate accountability.

“What would be insane is if companies adopt these dogs, provide them shelter and care, and then use them for branding. The company must be responsible for the dog’s well-being," said one user, while another added, "If brands use them, the minimum payment should be food, water, and a safe sleeping space.”

Another section of users suggested alternative models that balance care and identification, such as reflective collars with QR details. Others flagged the risk of branding gear becoming hazardous.

An X user said, “Stray dogs won’t get used to wearing covers. In one or two street fights, the jackets will be torn, and the waste will land back on the streets.”

The idea also drifted into public safety debates, as another user wrote, “If a dog wearing a brand’s pullover bites someone and isn’t vaccinated, the company should bear the treatment cost.” A third user cautioned: “Wait till a dog with your brand’s jacket starts biting children.”