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    HomeNewsOpinionMarketing Musings: Diamonds may not be forever 

    Marketing Musings: Diamonds may not be forever 

    Marketers believe the challenge to De Beers is not limited to lab grown diamonds alone. It comes from the explosion of the entire luxury goods market where many products are competing for the wallet of the younger generation

    Sandip Ghose
    September 05, 2023 / 08:48 IST
    Marketing Musings: Diamonds may not be forever 

    Will the lab grown diamond makers be able to scuttle this plan by their own counter strategy?

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