Kraft

Stocks closed out the past week with losses, and look set for another week of choppiness, as oil moves closer to its 2015 lows and the commodities crush shows no signs of abating.

Cadbury's Oreo seeks to expand its brand appeal

This weekend, the brand will announce its new ambassadors - that is actors Ranbir Kapoor and Karthi. The commercials will go live on social media on Sunday

Oreo eats into market share of Britannia, Parle, ITC

With Cadbury's in the bag, Kraft's Indian operations have kicked off on a sweet note. Its first major brand, Oreo has eaten into the market share of rivals Britannia, Parle and ITC with ease. CNBC-TV18's Animesh das finds out how the cookie crumbles.

Big fight over cookies is not worrying Britannia

The big fight over cookies is not worrying Britannia one bit. Kraft has taken Britannia to court saying that the 'treat-O biscuits' were a copy of Kraft's international best seller - Oreo. Britannia MD Vinita Bali told CNBC-TV18 such copyright fights were part of daily life in the biscuit business.

New UK Rules For Takeovers

By: Peter King, Weil, Gotshal & Manges

Consumption growth to spawn many M&As in the FMCG space

India, with one of the fastest growing consumption markets in the world, is critical to the growth plans of multinational consumer companies with a presence here, more so because of the lacklustre growth in the developed markets, as reported in The Economic Times.

Taxman begins probe into Cadbury takeover by Kraft

The taxman has begun a time-bound probe into the Kraft takeover of Cadbury. Sources have told CNBC-TV18 that the preliminary report is likely to be submitted on January 15 this year.