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    Oreo eats into market share of Britannia, Parle, ITC

    With Cadbury's in the bag, Kraft's Indian operations have kicked off on a sweet note. Its first major brand, Oreo has eaten into the market share of rivals Britannia, Parle and ITC with ease. CNBC-TV18's Animesh das finds out how the cookie crumbles.

    first published: Nov 21, 2011 06:49 pm

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