Indian Readership Survey

Storyboard: Indian Readership Survey 2014

According to the Indian Readership Survey topline findings for 2014, readership of India‘s top ten dailies grew by around 5 percent, thanks to the general elections. Dainik Jagran retained its top spot as the most widely read publication while Times of India remains the largest English daily.

Checkout why Indian Readership Survey is still in mess

After suspension of nearly 7 months, the Media Research User's Council (MRUC) announced last week that the voluntary abeyance on the 2013 Indian Readership Survey has been lifted. Released in January, IRS 2013 had drawn criticism from various print media groups for alleged anomalies in the data.

IRS 2013 suspended till March 31

Less than a month after its introduction, the hotly contested findings of the new-look of Indian Readership Survey (IRS) have been suspended till March 31. A process for re-validation of the study will be developed and recommendations will be incorporated in to the future architecture of the IRS.

MRUC unveils the new Indian Readership Survey

Nearly a year after it was suspended, the Media Research Users Council or MRUC finally unveiled the new Indian Readership Survey (IRS) on Tuesday.

11 ways India‘s ad business will change

As high quality TV inventory shrinks, advertisers will maintain and, in some cases, increase spends on leading newspapers and websites.