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Checkout why Indian Readership Survey is still in mess

After suspension of nearly 7 months, the Media Research User's Council (MRUC) announced last week that the voluntary abeyance on the 2013 Indian Readership Survey has been lifted. Released in January, IRS 2013 had drawn criticism from various print media groups for alleged anomalies in the data.

first published: Aug 30, 2014 02:35 pm

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