The emergence of subcompact SUVs has shifted consumer preferences away from traditional hatchbacks primarily because of a heftier price tag for small cars
While entry-level hatchbacks are offered at discounted prices of Rs 20,000-30,000, some high-end premium e-SUVs are available at Rs 2 lakh less than the prevailing ex-showroom prices. No discounts are available on high-end SUVs which have heavy demand
On the back of the Exter and other SUVs in it stable, HMIL is confident of growing its overall sales to about 6,00,000 units in CY2023. It hopes that by then the contribution of SUVs, which is 54 percent currently, will go up to 60 percent of its total sales