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Cristiano Ronaldo moves coke bottles & endorses water; Coca-Cola loses $4 bn

At a recent Euro 2020 press conference, Cristiano Ronaldo removed two Coca-Cola bottles from the table in front of him before holding up a bottle of water to the room and declaring people should drink water instead. And this gesture cost Coca-Cola $4 billion. Find out how!

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Cristiano Ronaldo moves coke bottles & endorses water; Coca-Cola loses $4 bn