In a major blow to Google, a U.S. judge has ruled that the tech giant illegally dominates key online advertising markets. The verdict marks a turning point in Big Tech regulation, with the possibility of a forced breakup of Google's ad business. Could this be the beginning of the end for Google’s ad empire? Get the full details, expert reactions, and what’s next in this landmark case.
In a third case, a U.S. judge in Washington, D.C., is expected to hear closing arguments in May in lawsuits from the U.S. Justice Department, Colorado and other states over Google’s web search dominance.
Meta, the world’s second-biggest platform for digital ads, said in a blog post it would require advertisers to disclose if their altered or created ads portray real people as doing or saying something that they did not, or if they digitally produce a real-looking person that does not exist.
Have you ever thought about buying something and it has instantly appeared on your social media feed as suggested posts or even on google ads? Well, this is exactly how digital ads work. So how do you know what Google, Facebook etc know about you, and how can you restrict this? Watch the video to find out
Shashank Srivastava, senior executive director, marketing and sales, Maruti Suzuki, on the challenges and workarounds for advertisers and marketers when third-party cookies crumble.
The changes to digital advertising can only be survived by a willingness to change, unlearn and relearn.