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  • Are deodorants harming your health? The hidden risks behind everyday fragrance

    That swipe of deodorant in the morning may seem harmless, but the chemicals behind the scent could be silently working against your health. Awareness is the first step. By making mindful choices—like fragrance-free or fully labelled products—you can stay fresh without putting your well-being on the line.

  • Boy, 12, suffers cardiac arrest after inhaling deodorant to 'get high', was following social media trend

    Boy, 12, suffers cardiac arrest after inhaling deodorant to 'get high', was following social media trend

    Chroming, which involves inhaling fumes from household items like deodorant, hairspray, and nail polish remover to achieve a brief high, has gained traction among younger generations on social media platforms.

  • Controversial Layer's Shot body spray advertisement taken down on I&B Ministry orders

    Controversial Layer's Shot body spray advertisement taken down on I&B Ministry orders

    On Twitter, a body spray company is being criticised for making light of a serious issue like rape.

  • Emami's HE Deodorant launch previewed on Men's Day

    Emami's HE Deodorant launch previewed on Men's Day

    Storyboard previewed the launch commercial of Emami's HE deodorant which celebrated Men's Day this week. Catch Emami's Director, Harsh Agarwal on the initiative and brand positioning.

  • Emami's HE celebrates Men's Day

    Emami's HE celebrates Men's Day

    The latest campaign from Emami's HE, the deodorant brand is addressing the notion of masculinity in today's world and is also asking why there is no men's day. Here's an exclusive preview of that.

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