The company, which competes with Lotte Choco Pie, has launched new products such as cupcakes and rice crackers for the Indian market ahead of the festive season.
Introduction of confectionery was to utilise the full potential of distribution chain and the deep rural reach, said Amritanshu Khaitan, MD, Eveready India.
India's largest multinational flexible packaging materials and Solution Company Uflex Limited has reported a 22% rise in consolidated net profit for Q4 FY 2016-17 as compared to the same period in the previous fiscal.
Industry sources told CNBC-TV18 that top FMCG companies like HUL, Nestle India, ITC, as well as Dabur are adopting a ‘wait and watch‘ mode with regards to new product launches and may defer new launches of high-end, premium products by one-two quarters.
"The launch of Cadbury Fuse, an exciting new brand, will mark our journey of premiumisation in the countline space.