Ashish Khazanchi

How AI-driven technologies like deepfake are being deployed in advertising campaigns and why some agencies and marketers are thrilled about it. But it's tricky territory.

How to bring alive a fictional experience to everyday life!

While we were focused on a prosperous Diwali, the producers of Carrie, a film remake of Stephen King's 1974 horror about a high-school student with telekinetic powers were looking forward to a prosperous Halloween!

Is Indian print advertising losing its appeal?

After Andy Murray became the first male Britisher to win Wimbledon since Fred Perry in 1936, top quality print ads followed over there and in their own way celebrated the historic win. What really made them effective ads was the 'topicality', unlike the rather dreary, lazy print ads that we have to settle for here in India.