"We are the only company having a presence from manufacturing to retail outlet. So that makes our presence unique in the entire marketing chain. That is the logic behind this acquisition of liquor shops", Arup Thakur, CFO of Pincon Spirit told CNBC-TV18.
"Majority of our products are within Rs 100 pack size. So we have been successful in presenting our product because we are having majority of our products in the entry level and mid-level segment. So demonetisation did not have much of an effect", Arup Thakur, CFO of Pincon Spirit told CNBC-TV18.
Speaking to Arup Thakur, CFO of Pincon Spirit, said the efforts undertaken by the company in the last quarter have paid off in this current quarter. New products and geographical spreads have helped the company, he said.
A management rejig in the company led to a delay in processing open offer, however, the SEBI has now cleared process and very soon shareholders can avail the offer, says Arup Thakur, CFO of Pincon Spirit.