With the pandemic ebbing and the travel sector reviving, demand for luggage has jumped, said Jai Krishnan, CEO of Samsonite.
Samsonite's new brand will start at Rs 2,750. The move is aimed to focus on the lower-end and fight competition from the Rs 8,000-crore unorganised market.
Luggage brand American Tourister kicked off a new campaign last week, and the lead film, has tourists hopping from one city to the next. What's interesting is that the soundtrack is in Tamil.