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  • Tough advertising guidelines good, but sensible approach needed Aug 16, 2022 11:37 AM IST

    Tough advertising guidelines good, but sensible approach needed

    With the degree of subjectivity involved, infringements are bound to occur. Hence, penalties should be confined to repeated infringements or continuing violations

  • Storyboard18 | Biz Moves: BBH, Rediffusion, Schbang, Publicis Media, Wavemaker, Social Panga, Dentsu & Gozoop win big accounts Aug 06, 2022 11:57 AM IST

    Storyboard18 | Biz Moves: BBH, Rediffusion, Schbang, Publicis Media, Wavemaker, Social Panga, Dentsu & Gozoop win big accounts

    Keep up with key new business and account movements in the advertising and marketing world in Storyboard18's Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

  • Storyboard18 | Advertising is in the position where tobacco was: IPG's Arun Kumar Aug 05, 2022 12:38 PM IST

    Storyboard18 | Advertising is in the position where tobacco was: IPG's Arun Kumar

    Part of the blame for this position the industry is in lies with marketers who "don’t talk about what they do and why it is valuable," says IPG's Chief Data and Technology Officer, Arun Kumar

  • Storyboard18 | How deep is your love for deepfakes? We ask marketers Aug 03, 2022 04:04 PM IST

    Storyboard18 | How deep is your love for deepfakes? We ask marketers

    How AI-driven technologies like deepfake are being deployed in advertising campaigns and why some agencies and marketers are thrilled about it. But it's tricky territory.

  • Storyboard18 | The communication business today is a meme. Transient. Flippant. Momentary. Joke Aug 02, 2022 09:07 AM IST

    Storyboard18 | The communication business today is a meme. Transient. Flippant. Momentary. Joke

    Why is it that the brands have started to have fun at the cost of the agencies? writes Naresh Gupta, co-founder and chief strategy officer, Bang In The Middle. Read on

  • Storyboard18 Exclusive | Leo Burnett India launches languages-focused practice LB Regional Jul 28, 2022 12:52 PM IST

    Storyboard18 Exclusive | Leo Burnett India launches languages-focused practice LB Regional

    LB Regional will offer key services – research-driven strategy planning, creative solutions, and ad film production, focused on serving clients' needs for regional markets.

  • Arresting the talent drain in smaller advertising agencies Jul 27, 2022 06:24 AM IST

    Arresting the talent drain in smaller advertising agencies

    Good talent is attracted by good offices and good work content, not necessarily good money. Unlike some businesses, agency people respond to a 'now' environment

  • Storyboard18 | CXO Moves: Fresh exits and entries, a first-ever CMO position, a streamer's loss and more Jul 11, 2022 07:22 AM IST

    Storyboard18 | CXO Moves: Fresh exits and entries, a first-ever CMO position, a streamer's loss and more

    Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s weekly column CXO Moves. Here’s a round-up of the executives who are in, out, and in-between.

  • Storyboard18 | Mast & Meh: Gillette, GoDaddy, KFC, Livon, Digit Insurance, Rummy Circle - who came out on top? Jul 05, 2022 09:23 AM IST

    Storyboard18 | Mast & Meh: Gillette, GoDaddy, KFC, Livon, Digit Insurance, Rummy Circle - who came out on top?

    Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.

  • Storyboard18 | Mast & Meh: Wakefit, Kurkure, BoAt, ClearTax, Maggi, Motilal Oswal & Daawat Jun 27, 2022 08:13 AM IST

    Storyboard18 | Mast & Meh: Wakefit, Kurkure, BoAt, ClearTax, Maggi, Motilal Oswal & Daawat

    Start your week with finding out who made the cut and who got cut in Mast & Meh, Storyboard18’s weekly picks of the best and boring ads we've seen.

  • Storyboard18 | 50 shortlists for India on Day 3 at Cannes Lions Jun 22, 2022 03:08 PM IST

    Storyboard18 | 50 shortlists for India on Day 3 at Cannes Lions

    Campaigns of FCB India and Ogilvy India take the spotlight.

  • Storyboard18 | Throwback: A boy, a pug and Hutch Jun 18, 2022 10:49 AM IST

    Storyboard18 | Throwback: A boy, a pug and Hutch

    The iconic ad film showed no technology nor talked directly about the phone network, yet effectively communicated the message of the reach of Hutch’s mobile network.

  • Storyboard18 - Stacks & Strategies | Martech trends that will dominate India market in 2022 and beyond Jun 09, 2022 05:49 PM IST

    Storyboard18 - Stacks & Strategies | Martech trends that will dominate India market in 2022 and beyond

    From AI-based marketing and voice-based tech to hyper-personalisation, experts decode trends that will dominate the martech space in 2022.

  • Storyboard18 | Mast & Meh - The best and worst ads this week Jun 05, 2022 10:05 AM IST

    Storyboard18 | Mast & Meh - The best and worst ads this week

    Watch out for Storyboard18’s picks of the week's best, bizarre and boring ads in Mast & Meh. Find out why they make the cut or get cut.

  • Body spray ad was potentially in serious violation of regulation, says ASCI Jun 04, 2022 08:48 PM IST

    Body spray ad was potentially in serious violation of regulation, says ASCI

    Body spray manufacturer Layer'r Shot's controversial adverts have been halted by advertising regulator ASCI, which stated it was "possibly in serious violation" of its guideline against offensive advertising.

  • Storyboard18 | Sidharth Rao quits dentsuMB Group May 25, 2022 12:55 PM IST

    Storyboard18 | Sidharth Rao quits dentsuMB Group

    Sidharth Rao is the founder of Webchuntey, one of India’s first digital shops, which was acquired by Dentsu India in 2013.

  • Storyboard18 | Throwback: The making of Santoor’s ‘mummy’ campaign idea May 03, 2022 10:57 AM IST

    Storyboard18 | Throwback: The making of Santoor’s ‘mummy’ campaign idea

    The ‘mummy’ campaign laid the foundation for Santoor’s success. By 2006, Santoor became the third-largest selling soap in India. And by 2019, it was the 2nd largest.

  • Storyboard18 | What state tourism accounts mean for ad agencies Apr 29, 2022 01:25 PM IST

    Storyboard18 | What state tourism accounts mean for ad agencies

    State tourism accounts don't generate a lot of revenue for the agencies, but they tend to win ad firms creative awards and recognition - both nationally and internationally, say advertising experts.

  • Storyboard18 | FCB focuses on creating timely and timeless brands in the post pandemic era Apr 27, 2022 11:32 AM IST

    Storyboard18 | FCB focuses on creating timely and timeless brands in the post pandemic era

    On a trip to India, FCB Global CEO Tyler Turnbull spoke about creativity and building lasting brands in the post-pandemic world, acquiring and retaining talent, and Web3.0.

  • Storyboard18 | Summer advertising heats up as temperatures soar Apr 22, 2022 09:43 AM IST

    Storyboard18 | Summer advertising heats up as temperatures soar

    Summer category brands have already mounted big scale campaigns across media platforms and properties such as the Indian Premier League (IPL).

  • Storyboard18 | Durex shifts focus to women's pleasure in new campaign Apr 13, 2022 12:51 PM IST

    Storyboard18 | Durex shifts focus to women's pleasure in new campaign

    The telly campaign will be followed by a digital and social media campaign, ‘Half-gasms’, that talks about unmet needs of women.

  • Storyboard18 | New advertisers need to genuinely believe in responsible advertising: ASCI CEO Manisha Kapoor Apr 13, 2022 09:47 AM IST

    Storyboard18 | New advertisers need to genuinely believe in responsible advertising: ASCI CEO Manisha Kapoor

    Manisha Kapoor, who has been associated with the industry body since 2015, says that she is looking to spearhead various education and advisory related initiatives.

  • Storyboard18 | When founders become content creators Apr 12, 2022 02:07 PM IST

    Storyboard18 | When founders become content creators

    They double as models, photographers, copywriters and insight miners. Meet early-stage startup founders who are weaving their brands’ stories.

  • Storyboard18 | “Our acquisition strategy will be more measured”: Dentsu India's Narayan Devanathan Apr 09, 2022 08:20 AM IST

    Storyboard18 | “Our acquisition strategy will be more measured”: Dentsu India's Narayan Devanathan

    Narayan Devanathan, chief client officer, Dentsu India, talks about the impact of the Japanese ad giant's restructuring exercise on clients, talent and acquired agencies in India. 

  • Storyboard18 | Throwback: Reminiscing about Gold Spot - The Zing Thing Apr 02, 2022 05:01 PM IST

    Storyboard18 | Throwback: Reminiscing about Gold Spot - The Zing Thing

    How Gold Spot became the most popular “uncola” of its time in India.

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