Disney+Hotstar, its streaming service, has around 86.3 lakh paid subscribers, twice the number for Amazon Prime Video and Netflix. While streaming services have grown, they still account for less than 10 percent of total screen time. Television has grown much more and will continue to matter, especially for sports and films. And that is the dilemma for Disney
During the festive period, news is not looked upon too much and this year the focus is more on the Indian Premier League (IPL) and general entertainment channels (GECs).
While some experts believe it will affect the brand image, there are those who feel that the ad team would have pre-planned the removal if trolled. From now till early-December is when jewellery brands sell up to 50 percent or more of their annual turnover. Tanishq yet to respond.
Marketing experts say that Tanishq's advertisements have mostly been well received not only on TV but also on social media.
Programmatic advertising is the automated buying and selling of digital advertising.
Despite all the exposure a title sponsor gets, there is no guarantee that the brand will get the highest visibility. During IPL 2018, Vivo lost out to Paytm and Jio. Last year, Vivo had the highest recall value in the first five weeks of IPL.
Many brands are opting for multi-team sponsorship deals and are associating with teams in new ways which to get more visibility during IPL 2020.
According to the 2020 BrandZ Top 75 Most Valuable Indian Brands ranking released by WPP and Kantar, 57% brands have seen a decline in brand value in 2020 as against 35% which have seen a grown in value
The IPL is the first major sporting event post-lockdown and it is expected to be the most watched by an Indian audience. It is also taking place during the festive season, when advertising spends are generally higher
When you start your set-top box, it takes around seven seconds to boot up. Brands can use this time to display their ads. There is also EPG, the information bar that appears at the bottom of your screen. That’s another advertisement option.
As a merged entity and with a new brand identity, Vodafone-Idea as Vi will be the co-presenting sponsor of IPL 2020.
Given the online nature of the business, the lion’s share of the spend is expected to go towards digital advertising
Advertisers are expected to aggressively spend on the IPL, which is normally held in the summer months, as a locked down, sports-starved nation eagerly tunes in. As a consequence, other shows such as Big Boss and KBC may lose out. Some large media houses are even expected to postpone key shows to the end of this year to avoid clashing with the cricket league
According to a recently released Pitch Madison report, April and May were the worst months for Indian advertising expenditure. However, June onwards brands have increased ad spends and the outlook is positive for the second half of 2020.
The recovery in the second half of this year is expected to grow at a dramatic rate of 60-72 percent in comparison to the first half of this year
Fantasy sports platform Dream11 bagged title sponsorship for Indian Premier League (IPL) 2020 for Rs 222 crores edging out edtech firms like Byju’s and Unacademy.
With COVID and the lockdown reducing business to a crawl, advertisers are hoping for a revival by targeting a fatigued populace looking for an outlet. And that’s good news for broadcaster Star TV
Many experts say that the Indian ad market’s survival will be tough without Chinese brands.
Oppo, Real Me, One Plus, Redmi/Xiaomi, Huawei, ZTE, Lenovo and other Chinese brands spend at least Rs 600-700 crore on the IPL across TV and digital media; companies with Chinese investments, such as Paytm, Dream 11, Swiggy, Zomato, may also stay away
The biggest festival of sports coinciding with a festival like Diwali will be hard for brands to ignore, say market experts.
Tata Tea Gold is looking for driving brand recall through Prime Video movie partnership which is a new aspect in the film business.
Piyush Pandey was among those Indians who most effectively linked life’s priceless moments to the marketing of products and services -- a linkage that was neither essential nor inevitable.
In terms of categories, personal care/personal hygiene, food & beverages, e-commerce, and personal healthcare saw strong rise in ad volumes.
This year, earnings from live events, show appearances are now zilch, said Rahul Khanna, Founder, BARCODE Entertainment.
More than renaming or withdrawing fairness products, what is urgently needed is a people’s movement against racism and colourism in India, which would necessarily be against casteism as well