The move coincides with pressure on social media platforms over their handling of political advertising ahead of the U.S. presidential election in 2020.
Ads on Instagram on health and fitness are seen to be engaging due to their visual representation.
While real estate and auto are cutting down on ad spends, Bhadkamkar said that consumer durables and e-commerce is big now (especially because of the festive period).
According to Prathyusha Agarwal, Chief Marketing Officer, ZEEL - NTO, has brought transparency, uniform pricing and thinks it is a good move to unlock value in the TV sector.
It is expected that the cable TV advertising will grow 30 percent by next year, as compared to a squeeze among the satellite channels
Despite this jump, expenditure on internet ads remains a small portion of the total money spent on advertising by the Centre
Although, companies will be cautious while spending on advertising yet there are no signs that they will stop spending. In the current situation, a lot depends on what medium the brand chooses.
A sharp slowdown in sales of Patanjali Ayurveda, co-founded by yoga guru Baba Ramdev, has seen the company cut down on its advertising spends.
Amazon's Alexa can now offer personalised advice to medical queries in the UK. But experts are unclear on how the data will be used.
According to a recent survey by the Indian Institute of Human Brands (IIHB), Shah Rukh Khan was rated as the most recalled celebrity and Byju’s the most recalled brand.
Yadav demanded a ban on such advertisements to protect culture from bad influences.
Stalwarts from the ad industry are expecting lower GST, more focus on digital infrastructure, and action on the economic and fiscal incentives for technology companies.
It investigated complaints against 206 advertisements, of which 49 advertisers ensured prompt corrective action once they received the complaints from the Advertising Standards Council of India, while 43 were not found to be objectionable.
AI is offering personalised experiences like video bot or regional language voice bot and it is bringing down the cost of conversation and personalisation.
While agencies like FCB Ulka and Dentsu Webchutney made a mark at the festival, Ogilvy India couldn’t bag any awards despite three shortlists.
Over the years, India has strengthened its position at the global advertisement show. In 2017, India won as many as 40 awards at the festival, which is billed as the Oscars of advertising.
Brands are opting for programmatic advertising to target users on platforms like Crickinfo, Crickbuzz or Hotstar.
Moment marketing is making brands easily discoverable
The no-show for the three matches is expected to cost insurance companies approximately Rs 200 crore in terms of compensation to various stakeholders.
Despite digital growth, TV continues to be dominant as it enjoys unmatched share of audiences.
GroupM in a report also estimated that the digital advertising expenditure (adex) will grow by 30 percent to reach Rs 16,038 crore this year.
Experts feel Indian agencies have understood what works and what doesn't in categories such as glass and healthcare.
Across print, television and radio, Maruti Suzuki was reported as the top advertiser for the first three months of 2019.
The idea behind lower value packs and putting paywalls for premium content is to recover the cost of content, marketing and distribution
Frauds on mobile applications accounted for almost 85 percent of the total frauds from India. In 2017 alone, mobile advertisements robbed Indians of $350 million.