Aug 16, 2022 11:37 AM ISTWith the degree of subjectivity involved, infringements are bound to occur. Hence, penalties should be confined to repeated infringements or continuing violations
Aug 06, 2022 11:57 AM IST Keep up with key new business and account movements in the advertising and marketing world in Storyboard18's Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.
Aug 05, 2022 12:38 PM IST Part of the blame for this position the industry is in lies with marketers who "don’t talk about what they do and why it is valuable," says IPG's Chief Data and Technology Officer, Arun Kumar
Aug 03, 2022 04:04 PM IST How AI-driven technologies like deepfake are being deployed in advertising campaigns and why some agencies and marketers are thrilled about it. But it's tricky territory.
Aug 02, 2022 09:07 AM IST Why is it that the brands have started to have fun at the cost of the agencies? writes Naresh Gupta, co-founder and chief strategy officer, Bang In The Middle. Read on
Jul 28, 2022 12:52 PM IST LB Regional will offer key services – research-driven strategy planning, creative solutions, and ad film production, focused on serving clients' needs for regional markets.
Jul 27, 2022 06:24 AM IST Good talent is attracted by good offices and good work content, not necessarily good money. Unlike some businesses, agency people respond to a 'now' environment
Jul 11, 2022 07:22 AM IST Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s weekly column CXO Moves. Here’s a round-up of the executives who are in, out, and in-between.
Jul 05, 2022 09:23 AM IST Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.
Jun 27, 2022 08:13 AM IST Start your week with finding out who made the cut and who got cut in Mast & Meh, Storyboard18’s weekly picks of the best and boring ads we've seen.
Jun 22, 2022 03:08 PM IST Campaigns of FCB India and Ogilvy India take the spotlight.
Jun 18, 2022 10:49 AM IST The iconic ad film showed no technology nor talked directly about the phone network, yet effectively communicated the message of the reach of Hutch’s mobile network.
Jun 09, 2022 05:49 PM IST From AI-based marketing and voice-based tech to hyper-personalisation, experts decode trends that will dominate the martech space in 2022.
Jun 05, 2022 10:05 AM IST Watch out for Storyboard18’s picks of the week's best, bizarre and boring ads in Mast & Meh. Find out why they make the cut or get cut.
Jun 04, 2022 08:48 PM IST Body spray manufacturer Layer'r Shot's controversial adverts have been halted by advertising regulator ASCI, which stated it was "possibly in serious violation" of its guideline against offensive advertising.
May 25, 2022 12:55 PM IST Sidharth Rao is the founder of Webchuntey, one of India’s first digital shops, which was acquired by Dentsu India in 2013.
May 03, 2022 10:57 AM IST The ‘mummy’ campaign laid the foundation for Santoor’s success. By 2006, Santoor became the third-largest selling soap in India. And by 2019, it was the 2nd largest.
Apr 29, 2022 01:25 PM IST State tourism accounts don't generate a lot of revenue for the agencies, but they tend to win ad firms creative awards and recognition - both nationally and internationally, say advertising experts.
Apr 27, 2022 11:32 AM IST On a trip to India, FCB Global CEO Tyler Turnbull spoke about creativity and building lasting brands in the post-pandemic world, acquiring and retaining talent, and Web3.0.
Apr 22, 2022 09:43 AM IST Summer category brands have already mounted big scale campaigns across media platforms and properties such as the Indian Premier League (IPL).
Apr 13, 2022 12:51 PM IST The telly campaign will be followed by a digital and social media campaign, ‘Half-gasms’, that talks about unmet needs of women.
Apr 13, 2022 09:47 AM IST Manisha Kapoor, who has been associated with the industry body since 2015, says that she is looking to spearhead various education and advisory related initiatives.
Apr 12, 2022 02:07 PM IST They double as models, photographers, copywriters and insight miners. Meet early-stage startup founders who are weaving their brands’ stories.
Apr 09, 2022 08:20 AM IST Narayan Devanathan, chief client officer, Dentsu India, talks about the impact of the Japanese ad giant's restructuring exercise on clients, talent and acquired agencies in India.
Apr 02, 2022 05:01 PM IST How Gold Spot became the most popular “uncola” of its time in India.
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