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  • Brand Insight 2021: Leading strategists share how branding matters to scale up business Apr 17, 2021 12:58 PM IST

    Brand Insight 2021: Leading strategists share how branding matters to scale up business

    Sharing the marketing strategies of fashion brands, Achint Setia, Vice President and Head of Marketing at Myntra highlighted role of emotion in building a brand.

  • Here's why ad volumes in January, February in 2021 were the highest since 2017 Apr 01, 2021 09:05 PM IST

    Here's why ad volumes in January, February in 2021 were the highest since 2017

    According to Karan Taurani, Vice-President, Elara Capital, contribution from sports, new channels that launched in the last few months are some of the reasons that led to the growth in ad volumes.

  • Indian lingerie model Geeta J, 52, hopes to inspire inclusivity, change Mar 23, 2021 05:16 PM IST

    Indian lingerie model Geeta J, 52, hopes to inspire inclusivity, change

    Geeta J, a former teacher who took to modelling when she turned 50, says she wants innerwear companies in India to be more inclusive and avoid featuring only younger women in their promotion drives.

  • Airtel enters advertising business, launches adtech platform Airtel Ads Feb 24, 2021 01:42 PM IST

    Airtel enters advertising business, launches adtech platform Airtel Ads

    With over 320 million customers across its businesses – Mobile, DTH and Homes, Airtel intends to allow brands of all sizes to curate consent-based and privacy safe campaigns

  • Social media influencers may soon have guidelines for disclosure of promotional ad content Feb 22, 2021 02:51 PM IST

    Social media influencers may soon have guidelines for disclosure of promotional ad content

    As per the proposed draft, influencers will be required to add ‘disclosure labels’ which are “clearly visible, upfront and prominent” on advertising content – ideally placed within the first two lines on any platform

  • COVID-19 impact | India ad spend to grow by 23% in 2021 after falling 21.5% in 2020 Feb 17, 2021 09:01 PM IST

    COVID-19 impact | India ad spend to grow by 23% in 2021 after falling 21.5% in 2020

    While 2020 was a tough year, the ad market started seeing a month-on-month upturn since the third quarter last year.

  • Retail ad volumes on televisions declined 35% in 2020: Report Feb 08, 2021 05:37 PM IST

    Retail ad volumes on televisions declined 35% in 2020: Report

    Three months ended December 31 saw a 1.6 times ad volume growth compared to the first three months of 2020, data from the TAM AdEx report showed.

  • Sebamed sticks to pH value in frothy spat with HUL over soap ad Jan 25, 2021 03:59 PM IST

    Sebamed sticks to pH value in frothy spat with HUL over soap ad

    Sebamed has already started airing new ads on TV where the skin care brand from Germany is comparing its soap with HUL's Dove.

  • With players like Rishabh Pant, Shubham Gill, brands can now look beyond Virat Kohli, MS Dhoni Jan 21, 2021 01:19 PM IST

    With players like Rishabh Pant, Shubham Gill, brands can now look beyond Virat Kohli, MS Dhoni

    This test has proved that there is a lot more cricketing depth in the Indian team. The money will trickle down now, rather than stay stagnated at the top rung, said brand expert Harish Bijoor.

  • Sebamed may have made a point in ad against HUL's Dove, but was it worth it? Jan 12, 2021 06:08 PM IST

    Sebamed may have made a point in ad against HUL's Dove, but was it worth it?

    Although Sebamed's commercial cannot be seen anymore, brand experts noted that damage is already done for HUL.

  • Movie and news genre on TV saw rise in ad volumes in 2020 despite COVID-19 Jan 07, 2021 09:09 PM IST

    Movie and news genre on TV saw rise in ad volumes in 2020 despite COVID-19

    The movie genre saw highest share of ad volume last year at 23 percent which was 21 percent in 2019.

  • This company is helping brands get the right ad inventory on online gaming platforms Jan 04, 2021 07:52 PM IST

    This company is helping brands get the right ad inventory on online gaming platforms

    GreedyGame is a native ad platform that helps game developers earn money through in-game ads.

  • Ad volumes on TV reach pre-COVID levels thanks to IPL, but value growth still some way off Dec 31, 2020 06:20 PM IST

    Ad volumes on TV reach pre-COVID levels thanks to IPL, but value growth still some way off

    While ad volumes started picking up pace in the second half of 2020, overall there has been less than 1 percent increase in ad volumes compared to last year.

  • Ads showing online games and fantasy sports will now need to add disclaimers: Government Dec 05, 2020 05:24 PM IST

    Ads showing online games and fantasy sports will now need to add disclaimers: Government

    Any ad on any medium should not show any person below 18 years playing such games for real money winnings

  • YouTube to run ads on content of smaller creators without sharing revenue Nov 21, 2020 05:34 PM IST

    YouTube to run ads on content of smaller creators without sharing revenue

    YouTube would now play ads on the content of smaller creators without signing them up for YouTube’s Monetization programme, also known as Partner programme

  • Honda film ad: Gurugram-based events company files plagiarism case against Japanese advertisement giant Nov 12, 2020 05:20 PM IST

    Honda film ad: Gurugram-based events company files plagiarism case against Japanese advertisement giant

    Hakuhudo admits in Delhi court that it did share Gravity’s work with two agencies -- without either informing or compensating Gravity. Gravity says it amounts to admission of guilt. Court orders Hakuhodo to proceed with the film on giving an undertaking that they would not be using Gravity’s work.

  • Here’s why IPL 2020 on Disney+Hotstar was unable to set any viewership records Nov 11, 2020 04:21 PM IST

    Here’s why IPL 2020 on Disney+Hotstar was unable to set any viewership records

    While the match in Bihar between the NDA and Grand Alliance robbed the IPL final of eyeballs, Disney+Hotstar’s decision to go pay, as well as the fact that people preferred watching on TV rather than on handsets, also played a role in lower viewership through the tournament

  • IPL 2020: Brands are paying a premium for playoff matches as league sees strong viewership Nov 09, 2020 03:11 PM IST

    IPL 2020: Brands are paying a premium for playoff matches as league sees strong viewership

    Star India, the official broadcaster, has increased ad rates by 15-20% for the playoff matches, which started from November 5. For these matches, the remaining 10 percent ad inventory is being sold in the range of Rs 13.80 lakh-Rs 15.60 lakh for a 10-second slot. For previous matches, it was in the range of Rs 12-Rs 13 lakh.

  • IPL 2020, festive season help TV report highest ad volumes in last 5 years Nov 06, 2020 12:05 PM IST

    IPL 2020, festive season help TV report highest ad volumes in last 5 years

    Data from TV rating agency BARC shows that between October 24 and 30, ad volumes on TV increased to 38.7 million seconds, the highest in five years. The brand that is on top of the list is e-commerce platform Amazon.

  • Here's why influencers have become darling of brands this festive season Nov 02, 2020 03:29 PM IST

    Here's why influencers have become darling of brands this festive season

    Influencer marketing category is seeing an increase of 30-40% in ad spends. In fact, non-celebrity influencers, who are subject experts, are charging 10-15 percent more, and some celebrity influencers are charging less this year.

  • Disney can check out any time.... But can it ever leave the TV business in India? Oct 27, 2020 04:15 PM IST

    Disney can check out any time.... But can it ever leave the TV business in India?

    Disney+Hotstar, its streaming service, has around 86.3 lakh paid subscribers, twice the number for Amazon Prime Video and Netflix. While streaming services have grown, they still account for less than 10 percent of total screen time. Television has grown much more and will continue to matter, especially for sports and films. And that is the dilemma for Disney

  • TRP scam: Will BARC’s move to suspend ratings for news channels impact TV advertising? Oct 20, 2020 09:22 PM IST

    TRP scam: Will BARC’s move to suspend ratings for news channels impact TV advertising?

    During the festive period, news is not looked upon too much and this year the focus is more on the Indian Premier League (IPL) and general entertainment channels (GECs).

  • What will hurt Tanishq more — the Ekatvam ad or its pull-back? Oct 14, 2020 02:32 PM IST

    What will hurt Tanishq more — the Ekatvam ad or its pull-back?

    While some experts believe it will affect the brand image, there are those who feel that the ad team would have pre-planned the removal if trolled. From now till early-December is when jewellery brands sell up to 50 percent or more of their annual turnover. Tanishq yet to respond.

  • #BoycottTanishq: A look at brand campaigns by Tanishq that went viral for the right messaging Oct 13, 2020 10:51 PM IST

    #BoycottTanishq: A look at brand campaigns by Tanishq that went viral for the right messaging

    Marketing experts say that Tanishq's advertisements have mostly been well received not only on TV but also on social media.

  • Here's why programmatic advertising is becoming more important in times of COVID-19 Oct 01, 2020 08:00 AM IST

    Here's why programmatic advertising is becoming more important in times of COVID-19

    Programmatic advertising is the automated buying and selling of digital advertising.

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