October 14, 2019 08:59 PM IST Ads on Instagram on health and fitness are seen to be engaging due to their visual representation.
October 14, 2019 08:25 PM IST While real estate and auto are cutting down on ad spends, Bhadkamkar said that consumer durables and e-commerce is big now (especially because of the festive period).
October 11, 2019 11:18 AM IST According to Prathyusha Agarwal, Chief Marketing Officer, ZEEL - NTO, has brought transparency, uniform pricing and thinks it is a good move to unlock value in the TV sector.
October 04, 2019 02:20 PM IST It is expected that the cable TV advertising will grow 30 percent by next year, as compared to a squeeze among the satellite channels
August 27, 2019 01:01 PM IST Despite this jump, expenditure on internet ads remains a small portion of the total money spent on advertising by the Centre
August 22, 2019 09:10 PM IST Although, companies will be cautious while spending on advertising yet there are no signs that they will stop spending. In the current situation, a lot depends on what medium the brand chooses.
August 09, 2019 05:22 PM IST A sharp slowdown in sales of Patanjali Ayurveda, co-founded by yoga guru Baba Ramdev, has seen the company cut down on its advertising spends.
July 18, 2019 07:42 PM IST Amazon's Alexa can now offer personalised advice to medical queries in the UK. But experts are unclear on how the data will be used.
July 11, 2019 04:40 PM IST According to a recent survey by the Indian Institute of Human Brands (IIHB), Shah Rukh Khan was rated as the most recalled celebrity and Byju’s the most recalled brand.
July 03, 2019 01:15 PM IST Yadav demanded a ban on such advertisements to protect culture from bad influences.
July 01, 2019 09:08 PM IST Stalwarts from the ad industry are expecting lower GST, more focus on digital infrastructure, and action on the economic and fiscal incentives for technology companies.
June 26, 2019 06:02 PM IST It investigated complaints against 206 advertisements, of which 49 advertisers ensured prompt corrective action once they received the complaints from the Advertising Standards Council of India, while 43 were not found to be objectionable.
June 25, 2019 05:37 PM IST AI is offering personalised experiences like video bot or regional language voice bot and it is bringing down the cost of conversation and personalisation.
June 24, 2019 08:52 PM IST While agencies like FCB Ulka and Dentsu Webchutney made a mark at the festival, Ogilvy India couldn’t bag any awards despite three shortlists.
June 21, 2019 10:40 PM IST Over the years, India has strengthened its position at the global advertisement show. In 2017, India won as many as 40 awards at the festival, which is billed as the Oscars of advertising.
June 21, 2019 08:42 PM IST Brands are opting for programmatic advertising to target users on platforms like Crickinfo, Crickbuzz or Hotstar.
June 19, 2019 04:51 PM IST Moment marketing is making brands easily discoverable
June 18, 2019 06:21 PM IST The no-show for the three matches is expected to cost insurance companies approximately Rs 200 crore in terms of compensation to various stakeholders.
June 13, 2019 07:38 PM IST Despite digital growth, TV continues to be dominant as it enjoys unmatched share of audiences.
June 12, 2019 09:02 PM IST GroupM in a report also estimated that the digital advertising expenditure (adex) will grow by 30 percent to reach Rs 16,038 crore this year.
June 12, 2019 08:45 PM IST Experts feel Indian agencies have understood what works and what doesn't in categories such as glass and healthcare.
May 08, 2019 07:40 PM IST Across print, television and radio, Maruti Suzuki was reported as the top advertiser for the first three months of 2019.
April 08, 2019 03:18 PM IST The idea behind lower value packs and putting paywalls for premium content is to recover the cost of content, marketing and distribution
March 14, 2019 04:08 PM IST Frauds on mobile applications accounted for almost 85 percent of the total frauds from India. In 2017 alone, mobile advertisements robbed Indians of $350 million.
February 20, 2019 04:01 PM IST According to a 2019 report titled The Southside Story, television dominated the advertising space in south last year with 79 percent followed by radio with 16 percent share.
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