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Apr 17, 2021 12:58 PM IST Sharing the marketing strategies of fashion brands, Achint Setia, Vice President and Head of Marketing at Myntra highlighted role of emotion in building a brand.
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Apr 01, 2021 09:05 PM IST According to Karan Taurani, Vice-President, Elara Capital, contribution from sports, new channels that launched in the last few months are some of the reasons that led to the growth in ad volumes.
- Mar 23, 2021 05:16 PM IST
Geeta J, a former teacher who took to modelling when she turned 50, says she wants innerwear companies in India to be more inclusive and avoid featuring only younger women in their promotion drives.
- Feb 24, 2021 01:42 PM IST
With over 320 million customers across its businesses – Mobile, DTH and Homes, Airtel intends to allow brands of all sizes to curate consent-based and privacy safe campaigns
- Feb 22, 2021 02:51 PM IST
As per the proposed draft, influencers will be required to add ‘disclosure labels’ which are “clearly visible, upfront and prominent” on advertising content – ideally placed within the first two lines on any platform
- Feb 17, 2021 09:01 PM IST
While 2020 was a tough year, the ad market started seeing a month-on-month upturn since the third quarter last year.
- Feb 08, 2021 05:37 PM IST
Three months ended December 31 saw a 1.6 times ad volume growth compared to the first three months of 2020, data from the TAM AdEx report showed.
- Jan 25, 2021 03:59 PM IST
Sebamed has already started airing new ads on TV where the skin care brand from Germany is comparing its soap with HUL's Dove.
- Jan 21, 2021 01:19 PM IST
This test has proved that there is a lot more cricketing depth in the Indian team. The money will trickle down now, rather than stay stagnated at the top rung, said brand expert Harish Bijoor.
- Jan 12, 2021 06:08 PM IST
Although Sebamed's commercial cannot be seen anymore, brand experts noted that damage is already done for HUL.
- Jan 07, 2021 09:09 PM IST
The movie genre saw highest share of ad volume last year at 23 percent which was 21 percent in 2019.
- Jan 04, 2021 07:52 PM IST
GreedyGame is a native ad platform that helps game developers earn money through in-game ads.
- Dec 31, 2020 06:20 PM IST
While ad volumes started picking up pace in the second half of 2020, overall there has been less than 1 percent increase in ad volumes compared to last year.
- Dec 05, 2020 05:24 PM IST
Any ad on any medium should not show any person below 18 years playing such games for real money winnings
- Nov 21, 2020 05:34 PM IST
YouTube would now play ads on the content of smaller creators without signing them up for YouTube’s Monetization programme, also known as Partner programme
- Nov 12, 2020 05:20 PM IST
Hakuhudo admits in Delhi court that it did share Gravity’s work with two agencies -- without either informing or compensating Gravity. Gravity says it amounts to admission of guilt. Court orders Hakuhodo to proceed with the film on giving an undertaking that they would not be using Gravity’s work.
- Nov 11, 2020 04:21 PM IST
While the match in Bihar between the NDA and Grand Alliance robbed the IPL final of eyeballs, Disney+Hotstar’s decision to go pay, as well as the fact that people preferred watching on TV rather than on handsets, also played a role in lower viewership through the tournament
- Nov 09, 2020 03:11 PM IST
Star India, the official broadcaster, has increased ad rates by 15-20% for the playoff matches, which started from November 5. For these matches, the remaining 10 percent ad inventory is being sold in the range of Rs 13.80 lakh-Rs 15.60 lakh for a 10-second slot. For previous matches, it was in the range of Rs 12-Rs 13 lakh.
- Nov 06, 2020 12:05 PM IST
Data from TV rating agency BARC shows that between October 24 and 30, ad volumes on TV increased to 38.7 million seconds, the highest in five years. The brand that is on top of the list is e-commerce platform Amazon.
- Nov 02, 2020 03:29 PM IST
Influencer marketing category is seeing an increase of 30-40% in ad spends. In fact, non-celebrity influencers, who are subject experts, are charging 10-15 percent more, and some celebrity influencers are charging less this year.
- Oct 27, 2020 04:15 PM IST
Disney+Hotstar, its streaming service, has around 86.3 lakh paid subscribers, twice the number for Amazon Prime Video and Netflix. While streaming services have grown, they still account for less than 10 percent of total screen time. Television has grown much more and will continue to matter, especially for sports and films. And that is the dilemma for Disney
- Oct 20, 2020 09:22 PM IST
During the festive period, news is not looked upon too much and this year the focus is more on the Indian Premier League (IPL) and general entertainment channels (GECs).
- Oct 14, 2020 02:32 PM IST
While some experts believe it will affect the brand image, there are those who feel that the ad team would have pre-planned the removal if trolled. From now till early-December is when jewellery brands sell up to 50 percent or more of their annual turnover. Tanishq yet to respond.
- Oct 13, 2020 10:51 PM IST
Marketing experts say that Tanishq's advertisements have mostly been well received not only on TV but also on social media.
- Oct 01, 2020 08:00 AM IST
Programmatic advertising is the automated buying and selling of digital advertising.
