With the degree of subjectivity involved, infringements are bound to occur. Hence, penalties should be confined to repeated infringements or continuing violations
Keep up with key new business and account movements in the advertising and marketing world in Storyboard18's Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.
Part of the blame for this position the industry is in lies with marketers who "don’t talk about what they do and why it is valuable," says IPG's Chief Data and Technology Officer, Arun Kumar
How AI-driven technologies like deepfake are being deployed in advertising campaigns and why some agencies and marketers are thrilled about it. But it's tricky territory.
Why is it that the brands have started to have fun at the cost of the agencies? writes Naresh Gupta, co-founder and chief strategy officer, Bang In The Middle. Read on
LB Regional will offer key services – research-driven strategy planning, creative solutions, and ad film production, focused on serving clients' needs for regional markets.
Good talent is attracted by good offices and good work content, not necessarily good money. Unlike some businesses, agency people respond to a 'now' environment
Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s weekly column CXO Moves. Here’s a round-up of the executives who are in, out, and in-between.
Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.
Start your week with finding out who made the cut and who got cut in Mast & Meh, Storyboard18’s weekly picks of the best and boring ads we've seen.
Campaigns of FCB India and Ogilvy India take the spotlight.
The iconic ad film showed no technology nor talked directly about the phone network, yet effectively communicated the message of the reach of Hutch’s mobile network.
From AI-based marketing and voice-based tech to hyper-personalisation, experts decode trends that will dominate the martech space in 2022.
Watch out for Storyboard18’s picks of the week's best, bizarre and boring ads in Mast & Meh. Find out why they make the cut or get cut.
Body spray manufacturer Layer'r Shot's controversial adverts have been halted by advertising regulator ASCI, which stated it was "possibly in serious violation" of its guideline against offensive advertising.
Sidharth Rao is the founder of Webchuntey, one of India’s first digital shops, which was acquired by Dentsu India in 2013.
The ‘mummy’ campaign laid the foundation for Santoor’s success. By 2006, Santoor became the third-largest selling soap in India. And by 2019, it was the 2nd largest.
State tourism accounts don't generate a lot of revenue for the agencies, but they tend to win ad firms creative awards and recognition - both nationally and internationally, say advertising experts.
On a trip to India, FCB Global CEO Tyler Turnbull spoke about creativity and building lasting brands in the post-pandemic world, acquiring and retaining talent, and Web3.0.
Summer category brands have already mounted big scale campaigns across media platforms and properties such as the Indian Premier League (IPL).
The telly campaign will be followed by a digital and social media campaign, ‘Half-gasms’, that talks about unmet needs of women.
Manisha Kapoor, who has been associated with the industry body since 2015, says that she is looking to spearhead various education and advisory related initiatives.
They double as models, photographers, copywriters and insight miners. Meet early-stage startup founders who are weaving their brands’ stories.
Narayan Devanathan, chief client officer, Dentsu India, talks about the impact of the Japanese ad giant's restructuring exercise on clients, talent and acquired agencies in India.
How Gold Spot became the most popular “uncola” of its time in India.