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  • Disney can check out any time.... But can it ever leave the TV business in India? Oct 27, 2020 04:15 PM IST

    Disney can check out any time.... But can it ever leave the TV business in India?

    Disney+Hotstar, its streaming service, has around 86.3 lakh paid subscribers, twice the number for Amazon Prime Video and Netflix. While streaming services have grown, they still account for less than 10 percent of total screen time. Television has grown much more and will continue to matter, especially for sports and films. And that is the dilemma for Disney

  • TRP scam: Will BARC’s move to suspend ratings for news channels impact TV advertising? Oct 20, 2020 09:22 PM IST

    TRP scam: Will BARC’s move to suspend ratings for news channels impact TV advertising?

    During the festive period, news is not looked upon too much and this year the focus is more on the Indian Premier League (IPL) and general entertainment channels (GECs).

  • What will hurt Tanishq more — the Ekatvam ad or its pull-back? Oct 14, 2020 02:32 PM IST

    What will hurt Tanishq more — the Ekatvam ad or its pull-back?

    While some experts believe it will affect the brand image, there are those who feel that the ad team would have pre-planned the removal if trolled. From now till early-December is when jewellery brands sell up to 50 percent or more of their annual turnover. Tanishq yet to respond.

  • #BoycottTanishq: A look at brand campaigns by Tanishq that went viral for the right messaging Oct 13, 2020 10:51 PM IST

    #BoycottTanishq: A look at brand campaigns by Tanishq that went viral for the right messaging

    Marketing experts say that Tanishq's advertisements have mostly been well received not only on TV but also on social media.

  • Here's why programmatic advertising is becoming more important in times of COVID-19 Oct 01, 2020 08:00 AM IST

    Here's why programmatic advertising is becoming more important in times of COVID-19

    Programmatic advertising is the automated buying and selling of digital advertising.

  • Explained: Does spending big bucks during IPL give brands enough mileage? Sep 25, 2020 02:50 PM IST

    Explained: Does spending big bucks during IPL give brands enough mileage?

    Despite all the exposure a title sponsor gets, there is no guarantee that the brand will get the highest visibility. During IPL 2018, Vivo lost out to Paytm and Jio. Last year, Vivo had the highest recall value in the first five weeks of IPL.

  • IPL 2020: Nutrition, mask and hygiene brands dominate team sponsorship Sep 24, 2020 03:26 PM IST

    IPL 2020: Nutrition, mask and hygiene brands dominate team sponsorship

    Many brands are opting for multi-team sponsorship deals and are associating with teams in new ways which to get more visibility during IPL 2020.

  • Top 10 most valuable Indian brands in 2020 Sep 18, 2020 10:19 PM IST

    Top 10 most valuable Indian brands in 2020

    According to the 2020 BrandZ Top 75 Most Valuable Indian Brands ranking released by WPP and Kantar, 57% brands have seen a decline in brand value in 2020 as against 35% which have seen a grown in value

  • Banking on the IPL: Why BFSI players are increasing ad spends during this edition of the T20 league Sep 18, 2020 01:08 PM IST

    Banking on the IPL: Why BFSI players are increasing ad spends during this edition of the T20 league

    The IPL is the first major sporting event post-lockdown and it is expected to be the most watched by an Indian audience. It is also taking place during the festive season, when advertising spends are generally higher

  • Here's how your set-top box will make advertising more attractive for brands during IPL 2020 Sep 16, 2020 10:40 AM IST

    Here's how your set-top box will make advertising more attractive for brands during IPL 2020

    When you start your set-top box, it takes around seven seconds to boot up. Brands can use this time to display their ads. There is also EPG, the information bar that appears at the bottom of your screen. That’s another advertisement option.

  • IPL 2020: Big spenders are back as Vi says happy to help Sep 13, 2020 02:13 PM IST

    IPL 2020: Big spenders are back as Vi says happy to help

    As a merged entity and with a new brand identity, Vodafone-Idea as Vi will be the co-presenting sponsor of IPL 2020.

  • With the IPL back in action, fantasy sports platforms are ramping up ad spends Sep 02, 2020 12:44 PM IST

    With the IPL back in action, fantasy sports platforms are ramping up ad spends

    Given the online nature of the business, the lion’s share of the spend is expected to go towards digital advertising

  • IPL 2020: How it could prove to be a googly for broadcasters this festive season Aug 27, 2020 04:13 PM IST

    IPL 2020: How it could prove to be a googly for broadcasters this festive season

    Advertisers are expected to aggressively spend on the IPL, which is normally held in the summer months, as a locked down, sports-starved nation eagerly tunes in. As a consequence, other shows such as Big Boss and KBC may lose out. Some large media houses are even expected to postpone key shows to the end of this year to avoid clashing with the cricket league

  • In pics | Here's how much top advertisers have spent in first half of 2020 Aug 20, 2020 09:03 PM IST

    In pics | Here's how much top advertisers have spent in first half of 2020

    According to a recently released Pitch Madison report, April and May were the worst months for Indian advertising expenditure. However, June onwards brands have increased ad spends and the outlook is positive for the second half of 2020.

  • IPL, KBC and Bigg Boss may boost ad spends by 13% YoY in H2 2020 Aug 19, 2020 07:29 PM IST

    IPL, KBC and Bigg Boss may boost ad spends by 13% YoY in H2 2020

    The recovery in the second half of this year is expected to grow at a dramatic rate of 60-72 percent in comparison to the first half of this year

  • In pics | Dream11 replaced Chinese company Vivo to become the title sponsor for IPL 2020 Aug 18, 2020 07:09 PM IST

    In pics | Dream11 replaced Chinese company Vivo to become the title sponsor for IPL 2020

    Fantasy sports platform Dream11 bagged title sponsorship for Indian Premier League (IPL) 2020 for Rs 222 crores edging out edtech firms like Byju’s and Unacademy.

  • IPL 2020: Why Star TV hasn’t cut ad rates despite the impact of COVID-19 Aug 18, 2020 02:27 PM IST

    IPL 2020: Why Star TV hasn’t cut ad rates despite the impact of COVID-19

    With COVID and the lockdown reducing business to a crawl, advertisers are hoping for a revival by targeting a fatigued populace looking for an outlet. And that’s good news for broadcaster Star TV

  • With Vivo out of picture and other Chinese brands lying low, ad market stares at tough times Aug 09, 2020 02:36 PM IST

    With Vivo out of picture and other Chinese brands lying low, ad market stares at tough times

    Many experts say that the Indian ad market’s survival will be tough without Chinese brands.

  • IPL 2020: Vivo’s exit could see Star India take a Rs 250 crore hit; other Chinese brands may choose to lie low Aug 05, 2020 02:45 PM IST

    IPL 2020: Vivo’s exit could see Star India take a Rs 250 crore hit; other Chinese brands may choose to lie low

    Oppo, Real Me, One Plus, Redmi/Xiaomi, Huawei, ZTE, Lenovo and other Chinese brands spend at least Rs 600-700 crore on the IPL across TV and digital media; companies with Chinese investments, such as Paytm, Dream 11, Swiggy, Zomato, may also stay away

  • IPL 2020: India's biggest league to retain its brand value despite UAE venue Aug 03, 2020 04:44 PM IST

    IPL 2020: India's biggest league to retain its brand value despite UAE venue

    The biggest festival of sports coinciding with a festival like Diwali will be hard for brands to ignore, say market experts.

  • Brands taking note of digital premieres; Vidya Balan’s Shakuntala Devi gets a beverage partner Jul 28, 2020 09:10 PM IST

    Brands taking note of digital premieres; Vidya Balan’s Shakuntala Devi gets a beverage partner

    Tata Tea Gold is looking for driving brand recall through Prime Video movie partnership which is a new aspect in the film business.

  • Book Review: ‘Pandeymonium’ — a glimpse into iconic ad maker Piyush Pandey's mindset, thought process Jul 11, 2020 09:08 AM IST

    Book Review: ‘Pandeymonium’ — a glimpse into iconic ad maker Piyush Pandey's mindset, thought process

    Piyush Pandey was among those Indians who most effectively linked life’s priceless moments to the marketing of products and services -- a linkage that was neither essential nor inevitable.

  • COVID-19 impact: News, movies and general entertainment bring large ad volume to TV Jul 09, 2020 09:27 PM IST

    COVID-19 impact: News, movies and general entertainment bring large ad volume to TV

    In terms of categories, personal care/personal hygiene, food & beverages, e-commerce, and personal healthcare saw strong rise in ad volumes.

  • COVID-19 impact | Celebrity endorsements may drop by 50%; Sonu Sood favourite of advertisers Jul 02, 2020 08:03 PM IST

    COVID-19 impact | Celebrity endorsements may drop by 50%; Sonu Sood favourite of advertisers

    This year, earnings from live events, show appearances are now zilch, said Rahul Khanna, Founder, BARCODE Entertainment.

  • Rebranding of fairness creams is a tiny step against colourism Jun 29, 2020 11:35 AM IST

    Rebranding of fairness creams is a tiny step against colourism

    More than renaming or withdrawing fairness products, what is urgently needed is a people’s movement against racism and colourism in India, which would necessarily be against casteism as well

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