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ASCI’s annual complaints report found that offshore betting platforms were the biggest violator of its code. Therein lies a tale and a message
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Zepto informed sellers that it has proactively launched ad campaigns for them to help “maximize reach and performance.” However, sellers say the move, which appears to allow Zepto to automatically debit from pre-approved budgets or ad wallets, lacks transparency and raises concerns about platform overreach.
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Amazon Prime Video will offer a new ad-free option for consumers at an additional Rs 699 a year or Rs 129 a month
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Spotify's Ad Exchange launch in India follows a six-month pilot in partnership with The Trade Desk in the United States and Canada.
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Space & Time is Datawrkz's first acquisition and it is expected to fuel the company's growth ambitions across Europe and North America
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Retail media is reshaping advertising in India by blending e-commerce and data insights. This shift allows hyper-targeted ads and real-time consumer engagement, fostering a dynamic marketplace where brands, from local to national, can thrive in the evolving digital economy
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E-commerce apps Amazon and Flipkart, and ed-tech apps like Byju's and Unacademy were found using dark patterns in their advertising.
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Ad Tech Collective Action is bringing the claim on behalf of publishers who say they have suffered losses due to Google’s allegedly anticompetitive behavior.
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Relying on an industry that has a wide reach and impact to self-regulate is not tenable. The government should recognise it as any other industry and bring in appropriate regulations
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Actress Sumona Chakravarti and Kapil Sharma appeared as an onscreen couple in 'The Kapil Sharma Show'. The oil ad revives their banter from the hit comedy/talk show.
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History is littered with innovations that were exploited by unscrupulous marketers. The telephone opened up the floodgates to robocalls and e-mail to spam. Generative AI seems to have opened the door to a new era of fantasy where advertising will become more unreal than ever. From people having their identities stolen and publicised without permission to low-level fakery like unappealing, inauthentic food, AI poses a new challenge for consumers
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Perhaps the most significant short-run use of Sora's one-minute videos will be for advertising — especially internet advertising. The costs of creating new ads are likely to fall. More advertising may sound like a mixed blessing. But ads will almost certainly be more fun and creative than they are now. These ads also might be targeted, rather than serving a mass audience, with your internet history deciding what ads you will see
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Tanmay Bhat reacts to Storyboard18's story about him potentially becoming the new creative king of Indian advertising.
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Advertisers will be able to boost their content on Instagram and Facebook via a browser without paying the Apple service charges, the social media giant said.
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The recent tie-ups between former Indian cricket captain M.S. Dhoni and SBI and badminton star H.S. Prannoy and Federal Bank are a continuation of a tradition.
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Brands have splurged the cash in a World Cup tournament marked by a handful of hits, sans a standout timeless winner.
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Generative AI's capabilities in hyper-personalising content and predictive audience targeting will help the marketing field that is struggling for decent customer acquisition budgets amid high-interest rates, stricter privacy laws and economic shocks like the pandemic
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Ad spends for sports-related advertising could reach Rs 9,000-10,000 crore this year, with cricket accounting for the lion’s share
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The IPO comprises a fresh issue of aggregating up to Rs 215 crore and an offer for sale of up to 8,700,000 equity shares by selling shareholders.
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Within the GEC genre, Hindi GEC emerged as the leading genre for advertising with 24 percent share of ad volumes.
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Musk said that the "moderately high bar" for a verified organization on the platform was to keep, "scammers" from creating "millions of accounts".
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The Norwegian Data Protection Authority considers Meta's behavioral advertising one of the biggest threats to privacy.
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Spending by seniors can touch $1.3 trillion mark by 2030, according to one estimate. But strangely marketers don’t see this market as an opportunity
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Heritage Minister Pablo Rodriguez announced Prime Minister Justin Trudeau's government's decision at a news conference.
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Yaccarino, who started as CEO on June 5, is planning to launch full-screen, sound-on video ads that will be shown to users scrolling through Twitter's new short-video feed, the newspaper reported, citing three people familiar with the situation.
