Verizon Communications Inc, the No. 1 US wireless carrier, said on Tuesday it agreed to buy the core internet business of Yahoo Inc for USD 4.48 billion, about USD 350 million less than the original price.
Watch JWT‘s Matt Eastwood and Senthil Kumar in conversation with CNBC-TV18‘s Anant Rangaswami on Storyboard where the spoke about the road ahead for the agency.
Speaking to CNBC-TV18, Sandeep Bhatia, Head of Equity at Macquarie Securities Group, said the market would present several opportunities this year.
Advertising revenue was up 3.4 percent at Rs 955.4 crore in Q3 FY17 while subscription revenue grew 13.7 percent at Rs 593.5 crore in year-ago period.
Find how Go Cheese came up with awesome new flavours for their cheese and an exclusive look at Aegon Life Insurance's new campaign.
Increasing mobile network and affordability of internet would led to healthy growth of online video advertising this year, a report today said.
The digital distribution space was impacted in the aftermath of demonetisation and the worst hit was UFO Moviez. Speaking to CNBC-TV18, Kapil Agarwal, Joint Managing Director of the company said that amongst the the three revenue streams i.e., films, exhibitors and advertising, cash ban took a toll on the advertising stream.
As 2016 is coming to an end, Storyboard gets you the most interesting conversations in the year gone by. In this episode, take a look at two such chats that CNBC-TV18‘s Shibani Gharat has had with the stalwarts from the advertising and the marketing industry during the Cannes Lions Festival of Creativity last June.
The rapid expansion of social media platforms on mobile devices, as well as faster internet connectivity and more sophisticated technology, has triggered a huge shift in the way many people get their news.
On Storyboard this week watch two women, Shereen Daver and Bindu Sethi from J Walter Thompson, speak about the female tribe and their agency's global study on women behaviour. Also on the show R Balki talks about what he misses and does not miss about the advertising business.
In this episode, Storyboard speaks to Mainardo De Nardis, CEO of OMD Worldwide about how his agency is dealing with the complexities of advertising and media business today.
Google Chief Executive Sundar Pichai will meet in Brussels with EU Competition Commissioner Margrethe Vestager and Guenther Oettinger, European Commissioner for Digital Economy and Society, as the final stop in a short tour of the continent, spokespeople for Google and the EU confirmed.
In this episode of Storyboard watch Tony Davidson, Global Partner of Wieden+Kennedy speaking about how advertising has changed over the years.
CFO Ramkumar Krishnamachari says Just Dial has taken corrective measures and it should start yielding results leading to double-digit revenue run rate starting from the third or fourth quarter this fiscal.
Advertising watchdog ASCI has pulled up Patanjali Ayurved, HUL, PepsiCo, Britannia, Pizza Hut, Amazon, LG Electronics, Voltas, Axis Bank, AirAsia and Flipkart, among others, for running misleading ad campaigns.
In an intereview to CNBC-TV18, Kapil Agarwal, Joint MD of UFO Moviez said that Q1 generally is weak and not many films were released in Q1 of this year. However, Q2 is seeing good traction with movies like Sultan and Kabali.
"Google has come up with many innovative products that have made a difference to our lives," said EU Antitrust Commissioner Margrethe Vestager. "But that doesn't give Google the right to deny other companies the chance to compete and innovate."
Watch the interview of Martin Sorrell, Founder &CEO of WPP with Shibani Gharat on CNBC-TV18, in which he shared his views on the domino effect of Brexit and his experience at Cannes Lions 2016.
Zenith said it expected companies around the world to spend USD 99.3 billion on mobile internet advertising in 2017, or 2 percent more than the amount it expects to be spent on ads seen on web pages on desktop computers.
"The data presented in this survey couldn't be farther from the truth," a Twitter spokesperson said. "We have close relationships with our agency clients and continue to hear that Twitter offers the most powerful creative canvas."
The spot rate for sponsors was Rs 5.25 lakh. The spot buy rate was Rs 5.75 lakh for standard definition channels, while for HD, price was between Rs 1.50 lakh to Rs 1.80 lakh for 10-seconds.
This week Storyboard visits the Kyoorius Creative Awards 2016. This is the third edition of the awards and it was bigger than ever. The awards received a total number of 1,863 entries across three categories â€“ advertising, media and digital and it was attended by the who‘s who of the industry.
In an interview to CNBC-TV18's Shibani Gharat, Bobby Pawar of Publicis, Sonal Dabral of DDB Mudra India, Shripad Kulkarni of Vizeum India, Saurabh Verma of Leo Burnett and KV Sridhar of SapientNitro, gave their take on what is the best that they see in the advertising industry.
Colgate Palmolive has posted net profit of Rs 146 crore in January-March quarter, down 10.8 percent from Rs 164 crore in corresponding quarter last fiscal. During the period, its revenue climbed 7 percent at Rs 1099 crore against Rs 1028 crore on an annual basis.
Take a look at how Maruti Suzuki is highlighting the importance of road safety in their campaign.