The annual Mobile Marketing Association (MMA) Forum India 2015 concluded yesterday at the Leela Ambience Hotel & Residences in Gurgaon. Over 330 ...
YS Guleria of HMSI says only an uptick in sales during the festive season can bring the industry in positive territory.
One of the themes that emerged at the 62nd International Festival of Creativity was of disruptive innovation of existing categories of creativity of technology and communication. It was also the topic at a panel discussion put together by MSLGroup. Here‘s what panelists had to say about what drives disruptive innovation.
New product and technology demonstrations by over 160 companies from 5 countries
Pavni Mittal of Storyboard speaks with Twitter's Kevin Weil. As SVP of Product he is fast churning out product at the micro-blogging site that is aimed at increasing both users as well as advertising dollars. He also spoke about the next big thing that is project lightening and how he plans to monetise it.
Watch accompanying video of an exclusive preview of Micromax's ad for their LED television and Pepsi's film made from outer space.
In an interview to CNBC-TV18, Maurice Levy, Chairman & CEO of Publicis Groupe spoke about his experience at Cannes Lions and how digitalisation will transform the advertising world.
The week-long Cannes Lions of nearly 13,500 delegates from the world of marketing, media and advertising flock to the South of France to celebrate the best work in advertising and to discuss where the business of brands was headed.
The 62nd International Festival of Creativity or Cannes Lions is underway at Cannes and technology and digital seems to have overshadowed creativity. Chairman and CEO of Publicis Groupe Maurice Levy says he worked very hard on technology and digital.
Storyboard's editor Anant rangaswami caught up with Samir Singh, ED-Personal Care, HUL to find out where advertising is headed.
Facebook is gaining ground on Google's YouTube as an outlet for big companies to market their products via online videos, the fastest growing category of Internet ads, a report published on Monday said.
The entire advertising industry turned up at Mumbai's Nehru Centre on Friday to pay tribute to Mahinder or Mike Khanna as he was popularly called.
Watch an exclusive preview of Axis Bank and Flipkart's new TV commercial.
Two day advertising and marketing festival, MELT was held in Mumbai last week. Organized by Kyoorius, MELT was attended by around 1,400 delegates from the advertising, media and marketing fraternities. Shreya Arora spoke with the organizers, speakers.
Zee Entertainment is confident of beating the expected industry growth rate of 11-12 percent â€œon the back of market share gains and a bigger content line-up,â€ CMD Punit Goenka told Reema Tendulkar and Sumaira Abidi in an interview.
Take a look at the winning entries of Crash the Pepsi IPL and watch TVC shoot of Urban Ladder.
Youtube released the list of the top ads for the quarter ending March. Given that the ICC Cricket World Cup was the big event of the quarter it is not surprising to note that ads that were released during and around the tournament dominate that list. Watch the top five in descending order.
Two day advertising and marketing fest MELT is all set to kick off at Mumbai‘s NSCI stadium next week. Organised by Kyoorius, the fest will host sessions, seminars, showcases and of course the Kyoorius Advertising Awards.
UFO Moviez MD, Sanjay Gaikwad is targeting an increase in average advertising minutes from three minutes to 15-18 minutes per show in the near future.
Voltas is entering into the air cooler segment with a new range.
Among rival television channels, ET NOW has a market share of 38 percent, Bloomberg 8 percent and NDTV 6 percent.
Kyoorius announced the dates for its two day advertising, marketing and media festival Melt. Conceptualised in partnership with D&AD, Group M and Zee, Melt will be held on May 21st and 22nd in Mumbai and will host exhibitions, seminars and workshops for industry members.
Storyboard's Anant Rangaswami spoke to Sir John Hegarty, Co-Founder of BBH. Sir Hegarty was in India to attend a conference on creativity.
At a time when e-commerce advertising is concentrated on discounts, Snapdeal is looking to make an emotional connect with its consumers. It has a new tag line and has also roped in actor Aamir Khan as its new brand ambassador. Noticeboard segment of Storyboard showcases an exclusive preview of its new TVC.
'We are not selling out to Google'. That's the clear message coming from InMobi - one of the key players in the booming mobile advertising market. The company which taps into more than 800 million users across 165 countries says it may look at acquiring companies itself, to fuel its high octane growth plans.