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Vivo leads with 21% market share<br />Vivo shipped 8.1 million units, topping the charts. Its V50 series drove sales in big cities, while the Y-series performed in smaller towns. Strong retail partnerships and campaign pushes helped vivo outpace rivals in Q2.

Vivo leads with 21% market share
Vivo shipped 8.1 million units, topping the charts. Its V50 series drove sales in big cities, while the Y-series performed in smaller towns. Strong retail partnerships and campaign pushes helped vivo outpace rivals in Q2.

<br />Samsung rides EMI offers to second place<br />Samsung secured 6.2 million shipments and 16% share. The A36 and A56 models gained ground via aggressive 18–24 month EMI schemes. Its focus on mid-premium buyers and financing made a visible impact across urban markets.

Samsung rides EMI offers to second place
Samsung secured 6.2 million shipments and 16% share. The A36 and A56 models gained ground via aggressive 18–24 month EMI schemes. Its focus on mid-premium buyers and financing made a visible impact across urban markets.

<br />Oppo edges past Xiaomi with offline push<br />Oppo matched Xiaomi with 5 million shipments but claimed third place. Strong offline sales of the A5 and growing online interest in the K13 gave it a slight edge. Channel strategy and portfolio variety paid off.

Oppo edges past Xiaomi with offline push
Oppo matched Xiaomi with 5 million shipments but claimed third place. Strong offline sales of the A5 and growing online interest in the K13 gave it a slight edge. Channel strategy and portfolio variety paid off.

<br />Xiaomi holds steady but slips YoY<br />Xiaomi saw a yearly decline but kept pace in Q2 with 5 million units. It banked on the Redmi 14C 5G and A5 for volume, while refreshed Note 14 models helped maintain visibility in the design-conscious segment.

Xiaomi holds steady but slips YoY
Xiaomi saw a yearly decline but kept pace in Q2 with 5 million units. It banked on the Redmi 14C 5G and A5 for volume, while refreshed Note 14 models helped maintain visibility in the design-conscious segment.

<br />Apple grows on iPhone 16, stumbles with 16e<br />Apple ranked sixth, with iPhone 16 series driving over 55% of shipments. But the 16e underperformed, criticised for its single camera and underwhelming AI features. Premium buyers are clearly favouring feature-rich models over branding alone.

Apple grows on iPhone 16, stumbles with 16e
Apple ranked sixth, with iPhone 16 series driving over 55% of shipments. But the 16e underperformed, criticised for its single camera and underwhelming AI features. Premium buyers are clearly favouring feature-rich models over branding alone.

Vivo leads with 21% market share<br />Vivo shipped 8.1 million units, topping the charts. Its V50 series drove sales in big cities, while the Y-series performed in smaller towns. Strong retail partnerships and campaign pushes helped vivo outpace rivals in Q2.

<br />Samsung rides EMI offers to second place<br />Samsung secured 6.2 million shipments and 16% share. The A36 and A56 models gained ground via aggressive 18–24 month EMI schemes. Its focus on mid-premium buyers and financing made a visible impact across urban markets.

<br />Oppo edges past Xiaomi with offline push<br />Oppo matched Xiaomi with 5 million shipments but claimed third place. Strong offline sales of the A5 and growing online interest in the K13 gave it a slight edge. Channel strategy and portfolio variety paid off.

<br />Xiaomi holds steady but slips YoY<br />Xiaomi saw a yearly decline but kept pace in Q2 with 5 million units. It banked on the Redmi 14C 5G and A5 for volume, while refreshed Note 14 models helped maintain visibility in the design-conscious segment.

<br />Apple grows on iPhone 16, stumbles with 16e<br />Apple ranked sixth, with iPhone 16 series driving over 55% of shipments. But the 16e underperformed, criticised for its single camera and underwhelming AI features. Premium buyers are clearly favouring feature-rich models over branding alone.

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